First Direct Store in Western Japan, "ARC'TERYX Osaka E-ma Store," Opens | ARC'TERYX

ARC’TERYX

Opening in a Fashion Building Featuring Popular Select Shops in Osaka/Umeda

Nishinihon's First Directly Managed Store, 'ARC'TERYX Osaka E-ma,' Opens

ARC'TERYX, the Canadian outdoor brand, has opened its first directly managed store in the Nishinihon region on the 3rd floor of the fashion building 'E-ma' in Osaka's Umeda district on April 16th. As part of E-ma's extensive renovation, the 3rd floor now houses a collection of distinctive outdoor brands, each offering ample space to fully express their brand identity. Notably, ARC'TERYX faces the atrium of the 1st-floor entrance, creating an atmosphere akin to a street-level store.

Text by KAJII Makoto (OPENERS)

Expressing Peak Functionality with Refined Design

The store, filled with natural light during the day, features an interior design primarily in black and gray, similar to ARC'TERYX's directly managed stores in Vancouver, Canada, and its flagship shop in Tokyo's Harajuku, which opened last year to much acclaim.

In a corner of the spacious store, there is a display of harnesses. When asked about their significance by Ken Takagi, Head of Marketing at ARC'TERYX, he explained, "ARC'TERYX's origins lie with Rock Solid, founded in Vancouver, Canada, in 1989, which manufactured high-quality harnesses. We changed the company name to ARC'TERYX in 1991, but we have always strived to create products that meet the demanding requirements of climbers. The harnesses represent that spirit."

Regarding the design of outdoor wear and gear with world-class functionality and durability, Mr. Takagi stated, "ARC'TERYX's design philosophy is based on 'minus.' For example, designers actually wear the products in the mountains and do not add unnecessary pockets; they thoroughly research what is essential. The same applies to materials and construction."

The Casual Line '24' Also Featured Extensively

The ARC'TERYX Osaka E-ma store offers a wide selection of items, including the 'ARC'TERYX ESSENTIALS' collection, known for its versatility, newly debuted footwear from this spring, and popular backpacks like the 'ARRO 22.' Additionally, it carries outdoor watch collections from 'SUUNTO,' a Finnish sports watch brand under the Amer Sports Group.

Mr. Takagi recommends, "Outdoor wear, forged in harsh environments, is appealing not only for its variety of items but also for the beauty of its color palettes. Furthermore, the casual line '24' (Twenty-Four), themed around lifestyle, offers apparel for daily life, utilizing the technical expertise cultivated through ARC'TERYX's outdoor activities."

For women's wear, he adds, "With the rise in popularity of sneakers, interest in outdoor wear and bags has also increased, so we will propose coordination that easily incorporates these items as part of a sport-mix style."

ARC'TERYX Osaka E-ma store is also planning to host user events in the future, offering opportunities to discuss the practical usability of the gear in real-world conditions.