FASHION /
MEN
March 3, 2015
Sneaker Shop "KICK THE CITY" Appears at Isetan Shinjuku Men's Building | ISETAN MEN’S
ISETAN MEN’S
A Pop-Up Shop Curating Sneakers as Key Styling Items
Sneaker Shop "KICK THE CITY" Appears at Isetan Shinjuku Men's Building
On Wednesday, March 4th, a novel sneaker pop-up shop, "KICK THE CITY," will debut in the promotional space on the first floor of Isetan Shinjuku Men's Building. This is not merely a collection of sneakers, but a shop with an entirely new style that edits and proposes sneakers as "styling items," completely separate from their athletic origins. Expectations are high for this innovative concept.
Text by KAJII Makoto (OPENERS)
Isetan Men's Embodies the "Potential of Sneakers"
The sneaker pop-up shop "KICK THE CITY" will feature approximately 300 types of sneakers, including many brands not typically found in the regular men's shoe section. These will be presented as key styling items, organized by fashion taste.
As illustrated in the visuals presented here, the styles are curated according to different cities: Los Angeles for outdoor/vintage, New York for contemporary, Paris for high street, and London for classic. Tokyo is perceived as "a city that embodies all of these tastes."
"KICK THE CITY" will run in two phases: the first from Wednesday, March 4th to Tuesday, March 24th, and the second from Wednesday, April 22nd to Sunday, May 10th. The second phase will feature a special collaborative model developed with Adidas. We are eager to experience firsthand the "potential of sneakers" as envisioned by Isetan Men's.
Brands Scheduled for Display
Adidas Originals, Asics, Puma, Diadora Lifestyle, Diadora Heritage, Converse, Nike, Patrick, Springcourt, Reebok, New Balance
Isetan Shinjuku Store
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (General Inquiries)
http://www.isetan.co.jp/
Isetan Men's Net
http://www.imn.jp/