EPICE's First Asian Store Opens in Minami-Aoyama, Tokyo
FASHION / MEN
January 16, 2015

EPICE's First Asian Store Opens in Minami-Aoyama, Tokyo


EPICE
A concept shop, mirroring the one in Paris's Palais-Royal gardens, has arrived.


EPICE Opens its First Asian Store in Tokyo's Minami-Aoyama


EPICE, the Paris-based scarf brand whose creations are stocked in luxury department stores and select boutiques worldwide, has opened its first flagship store in Asia, "EPICE AOYAMA," in Tokyo's Minami-Aoyama district on December 12th, celebrating its 15th anniversary.



Text by KAJII Makoto (OPENERS)




Uncompromising Quality, Singular Design



EPICE is a men's and women's scarf brand founded in Paris in 1999 by Danish designers Pernille Nielsen and Jan Machenhauer. Their vibrant colors, born from a Nordic sensibility, are scattered like spices (ÉPICE in French) throughout the prints, meticulously crafted using the invaluable artisanal techniques of India, a country renowned for its textile culture.



EPICE | New Store

EPICE | New Store

EPICE | New Store



Much like its Paris flagship, which opened in the Palais-Royal gardens in 2010, "EPICE AOYAMA" allows customers to consult with a concierge and select their preferred scarves from a vast array of boxes, based on patterns chosen from the collection books.

In addition to scarves, the boutique also offers collections of bags and knitwear. A collection of umbrellas is slated for release in Spring 2015.


EPICE AOYAMA


5-11-22 Minami-Aoyama, Minato-ku, Tokyo


Tel. 03-6427-2385


Opening Hours | 11:30 AM - 7:30 PM, Closed Sundays


*Closed for the New Year holidays from December 30, 2014 (Tuesday) to January 4, 2015 (Sunday).


http://www.epice.com/jp/epice-world.html


Pernille NIELSEN
Founder and Art Director of EPICE. Pernille Nielsen, a Dane living in Paris, graduated from the Beckmans College of Design in Copenhagen. With a deep understanding of Indian culture, she draws upon this experience to create textiles, blending the rigorous, functional aspects of her native Scandinavia with the sublime, sophisticated sensibilities of India.

JAN MACHENHAUER
Co-founder and Designer of EPICE. Jan Machenhauer, a Dane living in Copenhagen, graduated from the Design School in Copenhagen and subsequently met Pernille Nielsen. After working with numerous brands, he co-founded EPICE in 1999. Passionate about design and fashion, he has led the EPICE design team in Copenhagen since 2006. His perfectionism and creativity are central to the world of EPICE.