Featuring Six Simple Yet Stylish Models

The eyewear brand "sun buddies" was launched in 2006 by brothers Simon and Hannes Hogeman of the Swedish men's select shop "Très Bien," and the brand itself began in the Spring/Summer 2014 season.

The Hogeman brothers are highly regarded in the fashion world, having been selected as one of "25 people to watch in 2015" by Style.com. "Très Bien" is known for its curated mix of high fashion and streetwear, and its original brand is also very popular.

Sun Buddies offers six models that are both simple and highly designed. All are unisex, and while the Italian-made frames feature classic shapes, the details are simple, characterized by a minimal and modern aesthetic.


The pop-up shop, "530PARK presents 'Find your buddy from sunbuddies' POP-UP SHOP," will showcase the latest sunglasses in addition to the models traditionally carried by 530 Park.

Furthermore, the jewelry label Five Thirty Park will debut its first eyewear accessory, the "Eyewear Anchor Chain." This eyewear chain, a combination of silver and K18 yellow gold, is designed to be worn as a long necklace, offering a two-way style.

Instagram Campaign Launched

Additionally, from Friday, August 28th, to Friday, September 4th, coinciding with the event's start, an Instagram campaign titled "530PARK presents 'Find your buddy from sunbuddies' Instagram Campaign" will be held, offering a chance to win sunglasses.

To enter, participants should take a photo wearing Sun Buddies sunglasses within the pop-up shop, tag the "fivethirtypark" account on Instagram, and post it (try-ons are permitted, and multiple entries are allowed).

After the campaign concludes, the winner of the best coordinated outfit, selected by 530 Park, will receive their chosen sunglasses as a gift in-store.

530PARK presents “Find your buddy from sunbuddies” POP-UP SHOP
Period | Friday, August 28, 2015 – Friday, September 4, 2015
Hours | 12:00 PM – 8:00 PM
Location | 530PARK
1-4-10 Jinnan, Shibuya-ku, Tokyo
Tel. 03-5784-0530
Business Hours | 12:00 PM – 8:00 PM, Irregular Holidays