Made in France Superstar Released by adidas Consortium | adidas
FASHION / MEN
January 13, 2015

Made in France Superstar Released by adidas Consortium | adidas


adidas


Returning to the Origin of the "Three-Striped Sneaker"


The Highly Coveted "Made in France" Superstar is Released


adidas Consortium, adidas's premium footwear line, has announced the "Made in France" Consortium line, a collaboration with Ateliers Heschung, a family-run business that manufactured adidas shoes in France in the 1970s. The collection will be released worldwide on Friday, December 12th.

Text by KAJII Makoto (OPENERS)




2015 Marks the 45th Anniversary of the Superstar


Since its debut as a basketball shoe, the iconic adidas "Superstar" has been loved by generations and has become a staple in various subcultures. Known for being favored by iconic figures since its debut in 1969.

Like many other adidas archive models, the Superstar was originally manufactured in the Dettwiller area of Eastern France. Now, returning to its roots as "La marque aux 3 bandes" (the brand with the three stripes), adidas has collaborated with Ateliers Heschung, which produced French-made adidas shoes in the 1970s, to create the "Made in France" Consortium line.

adidas | Superstar

adidas | Superstar


The "Made in France" Vintage Logo Shines Brilliantly


The adidas Consortium Superstar "Made in France" features a crisp, white premium leather upper. Its distinctively shaped rubber toe cap is sewn using traditional handcrafting techniques.

To faithfully reproduce the original model, the heel tab, which is not embossed with the three stripes or brand name, uses smooth black leather. Vintage-inspired ivory leather is used from the shell toe to the outsole and soft leather lining.

Notably, the tongue features the vintage "Made in France" logo, a testament to the high-quality materials and meticulous craftsmanship.

adidas | Superstar

adidas | Superstar


adidas Consortium Superstar "Made in France"
Price | ¥32,400
Release | Scheduled for release worldwide on Friday, December 12th (excluding colette)
Retailers | Bodega And A Limited Concept Shop (Tel. 03-5428-6720), DICE & DICE (Tel. 092-715-4505), DOVER STREET MARKET GINZA (Tel. 03-6228-5080), mita sneakers (Tel. 03-3832-8346), Styles DAIKANYAMA (Tel. 03-6415-7722), UNDEFEATED TOKYO (Tel. 03-5772-2680), UNDEFEATED SHIZUOKA (Tel. 054-253-1667), V.A. (Tel. 03-3470-2266)

adidas Group Customer Service
free150120-810-654 (Excluding Saturdays, Sundays, and holidays, 9:30 - 18:00)