FASHION /
MEN
December 11, 2014
KAYTAY TEXINNO | Men's Brand DESERTIKA Opens Its Doors
KAYTAY TEXINNO
A New Brand Born from Italy's Orobianco and Japan's KAYTAY TEXINNO
Men's Brand "DESERTIKA" Shop Opens
Italy's Orobianco and Japan's (Fukui) high-performance textile manufacturer KANTIAN (KAYTAY TEXINNO) have collaborated to launch the premium functional menswear brand "DESERTIKA" this season. The flagship shop opened in Daikanyama on September 16th.
Text by KAJII Makoto (OPENERS)
Wardrobe to Inspire a Sporting Spirit in the City
In December 2012, Orobianco unveiled its functional bag collection, "DESERTIKA." The name "DESERTIKA" means "From Desert" and has been adopted as the name for the menswear brand. The collection offers a wardrobe that combines toughness and functionality, capable of withstanding the harsh desert environment with its extreme temperature fluctuations.
The menswear brand "DESERTIKA" is based on the concept of Orobianco's bag collection, utilizing textiles from KANTIAN, the premier original textile brand from KAYTAY TEXINNO, a long-established manufacturer in Katsuyama City, Fukui Prefecture, that has preserved the history of rayon and synthetic fibers. The textiles, born from a fusion of technologies and knowledge cultivated for sports, are skillfully designed with a sophisticated fashion sense.
The theme for the debut season is "Neo Urban Re-mix"
The first collection, created by blending new textiles with timeless menswear designs, is themed "Neo Urban Re-mix." It features items that combine functionality such as complete waterproofing, windproofing, heat retention, and heat generation, primarily using stretch polyester yarns.
The design emphasizes beautiful, body-fitting details, with a lightweight feel that belies the typical heaviness of autumn and winter wear. Its sporty essence, emanating a modern impression, creates an urban mood.
"DESERTIKA" Daikanyama
23-7 Sarugaku-cho, Shibuya-ku, Tokyo
Tel. 03-6455-3818
Business Hours | 11:00 - 20:00 (Open daily)
http://www.desertika.jp
KAYTAY TEXINNO
Tel. 03-6434-9213



