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March 3, 2015
What is the Paul Smith Collection?
For a more refined, superior style...
What is the Paul Smith Collection?
Paul Smith's history began in 1970 when he opened a shop in Nottingham, England, selling curated clothing. His exceptional taste and business acumen earned him a reputation in London's fashion scene, leading him to present his first collection in Paris in '76. This marked the birth of the "Paul Smith" brand. He subsequently opened a shop in London, growing to open his third store by '83. The brand then made its debut in Japan in 1984.

As you know, "Paul Smith," with its "classic British style infused with a novel, modern twist," quickly became a popular brand. In response to evolving trends and demands, it gradually developed diverse facets, such as "Paul Smith Jeans." The "Paul Smith Collection" was born in the spring of '90 as a major pillar of this evolution.
The key difference from "Paul Smith" lies in the depth of dedication and the elevated grade of its craftsmanship. While "Paul Smith" focuses on the macro-level expression of "unusual individuality and humor that is apparent at first glance," the "Paul Smith Collection" can be described as micro-level, where "incredibly meticulous and luxurious details are discovered upon closer inspection."
In Paul Smith's own words, it expresses "a collection that offers only the best. Always something special that surprises." This is precisely the brand befitting a sophisticated individual who subtly enjoys the luxury of personal style.
Ideas of Distinction, Crafted with the Finest Materials and Techniques
In fact, the concept for the "Paul Smith Collection" was something Paul Smith had nurtured for many years. Its origins trace back to his youth, when he experienced the finest materials and the exquisite, high-level cutting and tailoring at renowned couture houses in Paris.

The two images above are from the Paul Smith Collection catalog, photographed by Paul Smith himself.
The "Paul Smith Collection" aimed precisely for such a "high-quality" world. While the clothing is classic in its entirety, it offers a distinctively fresh take, constructed with an international essence for "a more refined, superior style."
Transforming Paul Smith's meticulous ideas into reality with the finest materials and techniques... This is the fundamental stance of the "Paul Smith Collection's" manufacturing. To further understand its garments, it's essential to know its three unique concepts: "High Quality," "Handmade Feeling," and "Artistic Feeling."
In essence, these elements—world-class selected materials and techniques, meticulous craftsmanship evident even in unseen details, and an artistic sensibility applied to traditional British style—are condensed into the clothing. The sophistication achieved in ready-to-wear is admirable, but next, we will delve into the captivating world of "Individual Order," which leads to a deeper exploration of the "Paul Smith Collection."