FASHION /
NEWS
February 6, 2019
Paul Smith Underwear Pop-Up Shop Opens | Paul Smith
Paul Smith
Pop and Vibrant Items Characteristic of Paul Smith
A pop-up shop for "Paul Smith UNDERWEAR" opens at ZeroBase Omotesando. The wide variety, from classics to new arrivals, is its charm. The period is from Tuesday, February 12, 2019 to Sunday, February 17.
Text by Kosaku Waseda (OPENERS)
Collaboration with "Chotokkyu" Also Realized
A pop-up shop handling Paul Smith's underwear and homeware collection, "Paul Smith UNDERWEAR," will be held for a limited time.
This collection offers unique items that incorporate Paul Smith's characteristic positive and bold color palettes, pop prints, and signature stripes into underwear and homeware.
The pop-up shop will feature a wide range of items, from classics to new arrivals, including boxer briefs and pajamas. They are also perfect as gifts.
From ¥3,000 (excluding tax)
During the event period, those who purchase an item can enter the photo space on the 2nd floor of the pop-up shop. Posting photos taken there on Instagram will enter you into a lottery for a White Day gift from the official Paul Smith Japan Instagram campaign.
Furthermore, to commemorate the pop-up shop, a collaboration project with the popular main dancer & back vocal group "Chotokkyu" has been realized. The group's leader, Ryoga, is reportedly a big Paul Smith fan.
From ¥3,500 (excluding tax)
This time, in addition to introducing underwear selected by Ryoga, inspired by each member, a limited-edition boxer brief for the pop-up shop & official online shop, using Ryoga's theme color purple, will also be available.
We hope you will visit.
Paul Smith Underwear Pop-Up Shop
Period | Tuesday, February 12, 2019 - Sunday, February 17
Opening Hours | 11:00 - 20:00 *February 12 (Tue) only: 11:00 - 17:00 / 19:00 - 20:00
Venue | ZeroBase Omotesando
5-1-25 Minamiaoyama, Minato-ku, Tokyo
*Please note that there may be a limit on the number of people allowed on the 2nd floor.
Paul Smith Japan Official Instagram
@paulsmithjapan