What is “FRENETIC”!?

Regarding the trends for the 2013-14 Autumn/Winter menswear collection, Buyer Maeda commented, “Classic styles and items have been updated with bold prints, which felt very fresh.” Among these, HANKYU MEN’S selected pieces that emphasize visual impact, such as those with a sense of mix-and-match or striking patterns.

The keyword “FRENETIC” emerged from this trend analysis because, as Maeda explains, “Men living today are adept at finding inspiration in their daily lives, picking up elements from various cultures, eras, and styles, and arranging them. Similarly, their wardrobes are constantly being updated and evolving. This season, we’ve set the theme FRENETIC to express the remixing of disparate elements, such as the juxtaposition of classic and eccentric, or formal and casual.”

Focus on Styling from Giorgio Armani, Versace, and Givenchy

When asked about specific styles, Buyer Maeda described them as “classic styles enhanced with edgy accents like bold prints.” For example, Giorgio Armani’s “striped jacket paired with a dotted velvet shirt,” Versace’s “Chesterfield coat with a graphic art print denim set,” and Givenchy by Riccardo Tisci’s “Madonna print denim jacket with a simple black shirt and slacks” are styles that succinctly embody HANKYU’s interpretation of FRENETIC.

In terms of items, printed Chesterfield coats from Ami Alexandre Mattiussi and Jil Sander, as well as denim jackets from Givenchy by Riccardo Tisci and Versace, are highlighted as pieces that symbolize the theme.

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Bold, Unconventional Color Palettes and Striking Patterns Offer a Fresh Look

Furthermore, the colors HANKYU MEN’S TOKYO’s luxury brands are focusing on for the “FRENETIC” theme include Bordeaux and Mustard. “This season’s color usage is bold and unconventional. Noble, classic base colors like Cassis, Navy, Black, and Burgundy are beautifully disrupted and adorned by vibrant Pink, Orange, and Ultra Violet. Additionally, the use of impactful monochrome or strong contrasting palettes, with Military Khaki adding a neutral touch throughout, is also characteristic,” explains Buyer Maeda.





Moreover, “In terms of materials, we’re looking at shaggy mohair and needle punch for wool. For patterns, anything impactful and large-scale, such as checks and graphics,” he adds.

Among these trends, brands HANKYU MEN’S is particularly focusing on include Ami Alexandre Mattiussi and Kenzo, known for their impactful prints. These brands are exclusively available at HANKYU MEN’S within department stores. Furthermore, “BALMAIN HOMME will open its doors on the second floor of HANKYU MEN’S TOKYO on August 24th (Saturday). We look forward to your continued patronage of the ever-evolving HANKYU MEN’S TOKYO,” the message concludes. The selection of luxury brands to watch is set to expand further.

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Don't Miss HANKYU MEN'S Exclusive and Early Release Items!

The initial offerings from luxury brands, characterized by limited quantities and their inherent rarity, are a significant draw. HANKYU MEN’S TOKYO will also feature items available as limited or early releases that you’ll want to acquire right away.

The HANKYU MEN’S exclusive releases include coats, denim jackets, denim pants, and shoes from Versace; pullovers and black denim from BALMAIN HOMME; T-shirts from Costume National; and coats from Ami Alexandre Mattiussi, among others.





Early releases at HANKYU MEN’S include jackets, shirts, and pants from Giorgio Armani; jackets and pants (suits) from Etro; denim jackets, shirts, and pants from Givenchy by Riccardo Tisci; and knit jackets from Costume National. These items will add a unique flair to your autumn/winter wardrobe.

Take a look at the styling and items from each brand to carefully plan your autumn/winter wardrobe for this year.

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＜HANKYU MEN’S TOKYO POP UP SHOP & INFORMATION＞

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MARNI Event Held at HANKYU MEN’S TOKYO 1st Floor Event Space

MARNI is hosting an event at the HANKYU MEN’S TOKYO 1st Floor Event Space from Wednesday, July 31st to Tuesday, August 6th, to commemorate the release of a photo book of the Autumn/Winter collection by Dean Langley. The event will feature the photo book with a limited cover, as well as limited edition T-shirts and Autumn/Winter items. Don't miss the display that recreates the collection's presentation!

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