Brooks Brothers Opens Pop-Up Store at Hankyu Men's Tokyo | BROOKS BROTHERS

BROOKS BROTHERS

A Wide Selection of Shirts, Including the Button-Down

Brooks Brothers is opening a pop-up store at Hankyu Men's Tokyo. Themed "Shirt Lab," it will feature a variety of shirts, along with a special embroidery service. The event runs from Wednesday, March 25th to Tuesday, March 31st, 2020.

Text by Kosaku Waseda (OPENERS)

Shirt Concierge on Hand to Craft Your Unique Piece

Brooks Brothers, the American fashion brand celebrating its 40th anniversary in Japan.

The pop-up store, themed "Shirt Lab," specializes in a wide array of shirts, including the button-down style invented and popularized by Brooks Brothers in 1896.

Customers can choose thread colors and fonts to add a personal message (up to 28 characters) to their purchased items through a special embroidery service, offered in Japan for the first time.

Choose from seven basic embroidery thread colors and one limited-edition color that changes daily, for a total of eight color options, and four font styles.

A "Shirt Concierge" will be stationed in-store to offer expert advice, making shirt selection a breeze.

Take this opportunity to create your own special, one-of-a-kind shirt.

Brooks Brothers Pop-Up Store
Location: Hankyu Men's Tokyo, 1F Main Base
2-5-1 Yurakucho, Chiyoda-ku, Tokyo
Dates: Wednesday, March 25th - Tuesday, March 31st, 2020
Hours: In accordance with Hankyu Men's Tokyo operating hours

Inquiries

Brooks Brothers Japan
Tel. 0120-185-718
http://www.brooksbrothers.co.jp/