Featuring and Exhibiting the Full ayame Collection from July 4th (Thursday) to 28th (Sunday)

"ayame (Ayame)" is a noteworthy eyewear brand that blends the quality and tradition of Japanese craftsmanship with a contemporary fashion sense, all based on classic designs. Four years since its launch, this collaboration with Continuer marks a return to the brand's origins, expressing its current standing with an authentic image. Both parties share the concept of "lifestyle," resulting in bespoke models that are timeless pieces, realized in a down-to-earth manner. Furthermore, "ayame × Continuer" has also produced playful visual imagery.

The optical model "NEWOLD" presents a natural impression with its calm, dark wood-tone color. Its design, a blend of classic Boston and Wellington shapes, feels subtly new. The gently rounded cutting and lens shape ensure a comfortable fit, and the mid-size dimensions make them suitable for both men and women.




The sunglasses model "ZEN" features a simple, easy-to-wear classic Wellington shape. Unlike the glossy "NEWOLD" optical model, the dark wood-tone color is given a matte finish for a more woody, limited-edition look. The front's inclination angle and subtly sharp cutting create a refined sharpness.