FASHION /
MEN
January 28, 2015
VERSACE | The powerfully sensual fragrance "Eros" is released
VERSACE
A Boldly Sensual Men's Fragrance, Eros, is Launched
Versace is releasing its men's fragrance "Eros" on Friday, June 7th. As the name suggests, a cinematic visual has been unveiled, fully embracing the sensual beauty of men.
Text by Morito IWANAGA (OPENERS)
Timeless Mediterranean Turquoise
"Eros" refers to the Greek god of love. It also signifies the impulse and desire to obtain what one lacks. From ruins reminiscent of ancient Greece, a man shoots a golden arrow towards the sky. The arrow pierces the clouds, bringing light from above as if to celebrate the man's beauty.—The intense cinematic visual depicts an overwhelmingly strong and virile male image.
The bottle for "Eros" is turquoise blue. This color, inspired by the Mediterranean Sea, evokes an open and robust lifestyle. Furthermore, the Greek key pattern encircling the bottle and the Medusa emblem, the symbol of the Versace maison, at its center, create a noble presence.
The gold of the cap and the logo on the front exude an unapproachable luxury. It seems that the essence required for Versace's ideal man is condensed into this small bottle.
A More Conceptual Take on a Classic Scent
A refreshing scent woven from a combination of mint leaf, Italian lemon zest, and green apple. This is followed by oriental notes, with sensual amber, geranium flower, and vanilla unfolding. The base notes feature woody scents of Atlas and Virginia cedarwood, vetiver, and oakmoss, creating a masculine aroma.
Versace's new fragrance, "Eros," maximizes the beauty inherent in men. By adding "sensuality" as a concept to the classic flow of fresh, oriental, and woody scents, it has become a fragrance with a powerful identity.
Versace Eros Eau de Toilette
Price: ¥5,250 (30mL), ¥7,875 (50mL), ¥10,500 (100mL)
Intermode Kawabe Fragrance Division
0120-000-599
http://www.kawabe.co.jp/fragrance/VERSACE/
