Herschel Supply | New Balance Collaboration "Herschel Supply × New Balance" Released

Herschel Supply | New Balance Collaboration

Canadian Brand Teams Up with New Balance

Herschel Supply x New Balance Now Available

“Welcome to Herschel. Enjoy Your Stay.”──Herschel Supply, a Vancouver-based bag brand named after a small Canadian town of just 30 residents, has collaborated with New Balance. This noteworthy brand, known for delivering high-level performance at accessible prices, has released its collection at select Beams, Journal Standard, Ships Jet Blue, and Beauty & Youth stores.

Text by KAJII Makoto (OPENERS)

Coordinated Bandana Pattern Inside Bags and Shoe Linings

Herschel Supply, a bag brand launched in 2010, was named by brothers Jamie and Lyndon Cormack after the town in Canada where their ancestors first settled in the early 1900s after emigrating from Scotland.

Their designs, a reinterpretation of ideas inspired by vintage items, American heritage, travel, and fashion, possess a unique atmosphere while incorporating the functional needs of the times and offering exceptional usability.

The collaboration bags with New Balance, released this time, feature Herschel Supply's signature thoughtful details and meticulous craftsmanship within a timeless, basic aesthetic.

The interior of the "NOVEL" bag and the "HERITAGE PLUS" backpack utilize the bandana pattern found in the lining of New Balance's "420" running shoe model, adding a casual feel while enhancing the modern sensibility.