Imagine and create the shoes you'll wear this autumn and winter.

John Lobb's "BY REQUEST" is a made-to-order system for ready-to-wear shoes available year-round. Normally, a 30% surcharge is added to the list price, but during the "BY REQUEST Fair" period only, orders will be accepted without this surcharge.

You can select from pre-determined options for style, leather & color, sole, and width (foot girth), allowing you to choose and coordinate according to your personal preference.





For "style," you can select from John Lobb's current models as well as from past archive models. This is a wonderful opportunity to upgrade your existing pair or to try a new style that you've always wanted.

For "leather & color," you can choose from a wide range of carefully selected leather materials and select colors from a beautiful swatch book that match your style, reflect your personality, or are perfect for the upcoming autumn and winter season.

For the "sole," you can choose one that suits your lifestyle and preferences, and for "width," you can have your foot measured in-store for a more comfortable fit.

The motto for this "BY REQUEST Fair" is "HOW TO PERSONALISE YOUR JOHN LOBB." Order your own special pair that you will cherish, with this unique opportunity.





2013 John Lobb BY REQUEST Fair
＜Participating Stores & Dates＞
March 8 (Fri) - 12 (Tue) | Tamaya Footwear / JR Nagoya Takashimaya
March 15 (Fri) - 19 (Tue) | Mitsukoshi Nihonbashi Main Store / Takashimaya Osaka Store
March 22 (Fri) - 26 (Tue) | Isetan Shinjuku Men's Building / Takashimaya Kyoto Store
March 29 (Fri) - April 2 (Tue) | United Arrows Ginza Store / John Lobb Fukuoka Iwataya Store
April 5 (Fri) - 9 (Tue) | Sovereign House / John Lobb Hilton Plaza Store
April 12 (Fri) - 16 (Tue) | Sogo Yokohama Store / John Lobb Nagoya Matsuzakaya Store
April 19 (Fri) - 23 (Tue) | Seibu Ikebukuro Store / John Lobb Marunouchi Store