FASHION /
MEN
July 27, 2018
VIVA☆Ameyoko
For this installment of The★Best 7, we’re taking you somewhere a little different. This is an area many fashion enthusiasts likely frequented in their youth, and it still brims with an exciting allure.
Direction by SUKEZANE TomokiPhotographs by YAMAGUCHI KenichiStyling by KAWAI KohtaText by HATAKEYAMA Satoko
Vol. 24: VIVA☆Ameyoko [eím jóukou]
YusukeI needed a flashy jacket for work and found Uenoya Shirt Shop in Ameyoko while searching various sites. It had been a long time since I’d been to Ameyoko to look for things. This was my first visit in 30 years.
When I first moved to Tokyo and started working at the Popeye editorial department, I often came to Ameyoko to find material. I walked through Ameyoko, reminiscing, 'I used to come here a lot.' I bought the colorful jacket I was looking for, and then, glancing at the shop across the street, I saw New Balance '1300s' and impulsively bought them on the spot.
Ameyoko really is not to be underestimated. As I continued walking, feeling nostalgic, I found a shop called Tamami, where I used to buy Hartford shirts and McGregor blousons. I ended up buying a polo shirt there too.
My feeling that Ameyoko is truly great grew, and as I walked further, I discovered Nakata Shoten near Okachimachi, where camouflage pants were lined up. I made a rather large purchase of several pairs there as well.
I was able to reconfirm that Ameyoko is full of hidden gems, with shops selling enka cassette tapes and stands offering only bottled milk. For adults who love fashion, it’s definitely worth a visit to reconnect with your roots.
Milk Stand
Located just outside the North Exit ticket gate of JR Okachimachi Station. The shop front displays photos and prices of the bottled milk available that day, and if you ask the staff...
MORE >>
Uenoya Toy Store | Uenoya Gangu-ten
From standard masks for monsters and Halloween to celebrity look-alike masks and realistic animal masks, the appeal lies in its diverse selection. Inside the store, in addition to headwear...
MORE >>
Tamami
Founded in 1950. As a pioneer of import and select shops, this renowned store has been a fixture in Ameyoko for over half a century. The items are mainly American casual, featuring original pieces as well as...
MORE >>
Uenoya Tokyo | Uenoya Shirt Shop
Founded in 1958. As a specialty store for men's stage costumes, it boasts one of the largest selections in Japan. It offers color satin shirts in 37 variations, color suits in all 14 colors, and both double and single-breasted...
MORE >>
Nakata Shoten Okachimachi Store | Nakata Shoten
When it comes to military items in Ameyoko, Nakata Shoten is the place to go! The Okachimachi store is where I bought pants from the Swedish, Swiss, and Italian armies. Among them...
MORE >>
mita sneakers
With roots in 'Mita Shoten,' which dealt in footwear like geta and zori, the store began handling sneakers in 1980 and is now one of Ameyoko's premier sneaker shops, drawing global attention...
MORE >>
Ameyoko Rhythm
For 50 years, this store has been located under the Ameyoko train tracks, specializing in enka music. The sight of posters of favorite enka singers adorning the walls, with cassette tapes, CDs, and DVDs packed tightly...
MORE >>
[Spotlight]
Ameyoko Cruising
YusukeThe Ameyoko cruising for this feature started with a glass of milk at the Milk Stand near the North Exit of Okachimachi Station, with stylist Kohta Kawai...
MORE >>