Attachment and The Woolmark Company Partnership | ATTACHMENT × WOOLMARK
FASHION / MEN
October 24, 2017

Attachment and The Woolmark Company Partnership | ATTACHMENT × WOOLMARK


ATTACHMENT × WOOLMARK | ATTACHMENT × WOOLMARK


Expressing the New Charm of Merino Wool in the Second Year of Partnership


ATTACHMENT, a leading men's brand in Tokyo, presents a lineup of items featuring quality-certified items from WOOLMARK, a symbol of superior quality. Designers with a strong commitment to material usage have realized a partnership with The Woolmark Company. Behold the second collection of items from this collaboration.


Text by HATAKEYAMA Satoko



Merino Wool Coats Showcasing the Brand's Signature Style


The Woolmark Company, the global authority on wool, was established in 1964 to manage the quality certification awarded only to high-quality wool products. The familiar Woolmark, permitted for use only on products that pass its stringent quality standards, has become a symbol of material quality, alongside its charming wool ball design.



The Woolmark Company has welcomed esteemed designers like Paul Smith and Vivienne Westwood as ambassadors and has formed global partnerships with renowned designers such as Alexander Wang and Raf Simons. It was recently memorable that a collaboration with Japanese designer Kazuyuki Kumagai was realized last year, creating quite a buzz. This autumn/winter season, the partnership with Mr. Kumagai continues. Samuel Cochrane, Country Manager for Japan at The Woolmark Company, stated, "We are delighted with the partnership with ATTACHMENT, a brand that holds a significant presence in the Japanese fashion scene. We believe that ATTACHMENT, with its unique design sensibility and dedication to materials, has once again conveyed the excellence of merino wool."



ATTACHMENT is renowned for its mastery of material properties, creating structured silhouettes with modern cutting techniques. This season's release features approximately 30 styles, with around 6,000 items quality-certified by Woolmark. The collection includes coats, jackets, and knits, all showcasing the premium quality of merino wool. Notably, the brand's signature melton coats are presented in a compact, short silhouette, designed for versatile styling, whether paired with wide-leg bottoms or layered for a sophisticated look.



Kazuyuki Kumagai, who has meticulously designed this collection with an uncompromising approach to craftsmanship, from yarn selection to fabric finishing and sewing, continues his work from last year. Mr. Kumagai commented, "Wool is a highly functional and innovative material, allowing for a wide range of expressions. We have fused this versatile wool with the ATTACHMENT brand at a high level. As we prioritize the material above all else, we design with simplicity to preserve its integrity." These exquisite items, born from a masterful collaboration with the premium material merino wool, are scheduled to be sold at ATTACHMENT's eight directly managed stores, including those in Daikanyama and Ginza, as well as at select shops nationwide and online at http://www.attachment-ec.com/.




s_001_ATTACHMENT_WOOLMARK

Melton Short Coat
Wool 85%, Cashmere 12%, Polyurethane 3%
¥67,000




Inquiries


The Woolmark Company


Tel. 03-6447-1412


http://woolmark.jp