Renoma Underwear Launches First Pop-Up Store | renoma underwear
FASHION / MEN
January 30, 2017

Renoma Underwear Launches First Pop-Up Store | renoma underwear


renoma underwear


Underwear with a Sophisticated Touch


Renoma Underwear is launching its first pop-up store at the United Arrows Roppongi store. The collection features a wide range from vibrantly colored pieces to models designed for active movement.

Text by Kosaku Waseda (OPENERS)





Four Categories to Choose From


In 1963, Renoma opened its first full-fledged ready-to-wear boutique in the 16th arrondissement of Paris. The brand quickly garnered attention for its unique fashion philosophy and original designs, attracting a devoted following.


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Last year, Renoma launched a new specialized underwear label, Renoma Underwear. This marks the brand's first pop-up store dedicated to this line. The 2017 underwear collection is divided into four categories: BASIC, SPORTS, CLASSIC, and ART. The range is appealing, offering pieces in vibrant colors and designs suitable for athletic activities.

BASIC
The BASIC category, pursuing universality, offers two styles: comfortable-fit boxer briefs and tight-fit short boxer briefs.

SPORTS
The vibrant and active SPORTS category includes two types: short boxer briefs with a bold logo print on the back, and sport-fit short boxer briefs in colors inspired by retro sportswear.

CLASSIC
Trunk-style underwear, which can also be worn as loungewear, comes with a drawstring. Available in lustrous polyester and traditional oxford materials.

ART
Bold prints feature Maurice Renoma's artwork and vintage original textiles. There are four patterns in total.

Renoma Underwear Pop-Up Store at United Arrows Roppongi
Period: Wednesday, February 1, 2017 – Tuesday, February 14, 2017
Hours: 11:00 AM – 9:00 PM
Location: United Arrows Roppongi Hills Store
6-10-3 Roppongi Hills West Walk 2F-3F, Minato-ku, Tokyo


Inquiries


United Arrows Roppongi Hills Store (Men's)


Tel. 03-5772-5501