FASHION /
MEN
November 27, 2015
Christmas Fair 2015 Held | JOHN LOBB
JOHN LOBB
One Year of Complimentary Maintenance Service
Acquire Timeless Classics This December
Watches, bags, shoes… Items a man chooses with care require maintenance. It is through this care that affection grows, transforming them into unique, irreplaceable possessions. During the Christmas Fair, John Lobb is offering a complimentary one-year "Maintenance Card" to customers who purchase dress shoes.
Photographs by KOBAYASHI Takashi (ITARU Studio)Text by ITO Yuji
The Savvy Gentleman's Approach to Possessions
It is said that shirts tailored by Italian *camicerias* are at their finest the moment they are finished. In contrast, shirts tailored by British tailors are considered complete only after being worn and molded to the wearer's body.
This difference strikingly reflects the distinct philosophies towards possessions in both countries.
Italy values completion at the point of exquisite finishing, while Britain embraces the process of making beauty and comfort one's own. The choice between the two is a personal one, but from a maintenance perspective, many men might favor the latter.
Leather, in particular, gains character and develops a unique patina with polishing, becoming a hide with a singular expression. Regular maintenance is therefore essential. This complimentary in-store service, available for one year, is John Lobb's much-anticipated Christmas gift.
An Ideal Opportunity to Discover John Lobb
This year's Christmas gift from John Lobb, the "Maintenance Card," will be presented to customers who purchase a pair of dress shoes between December 1st (Tuesday) and December 25th (Friday) during the fair period. It entitles the holder to one complimentary toe-tip repair, one complimentary heel replacement, and five special treatments over the course of one year.
This service, which allows for daily care at home and periodic special shoe care at the shop, is not only a boon for shoe enthusiasts but also an excellent opportunity for those purchasing their first pair of John Lobb shoes to learn how to best care for them. For those seeking to acquire a pair of shoes to cherish for years to come, this Christmas fair is not to be missed.

Period
December 1, 2015 (Tuesday) – December 25, 2015 (Friday)
Participating Stores
Marunouchi Store: 3-1-1 Marunouchi, Chiyoda-ku, Tokyo Tel. 03-6267-6011
Tokyo Midtown Store: 9-7-3 Akasaka, Minato-ku, Tokyo Tel. 03-6459-2425
Hilton Plaza Store: B1F Hilton Plaza East, 1-8-16 Umeda, Kita-ku, Osaka Tel. 06-6346-3933
Nagoya Matsuzakaya Store: 2F Nagoya Main Building, 3-16-1 Sakae, Naka-ku, Nagoya Tel. 052-264-2190
Fukuoka Iwataya Store: 5F Iwataya Main Building, 2-5-35 Tenjin, Chuo-ku, Fukuoka Tel. 092-718-1920
Eligible Products
One "Maintenance Card" per pair of dress shoes
(Some products excluded)
Gift Details
Complimentary maintenance services from January to the end of December 2016
One "toe-tip repair" and one "heel replacement"
Five "special treatments"
