A Dream Collaboration Comes True

“I own five Ducatis, and I even have one that I customized with white paint myself,” says Renzo Rosso, founder and president of Diesel. “Diesel formed a partnership with Ducati in the MotoGP World Championship last year, bringing me one step closer to my dream of collaborating with Ducati. The days spent creating the ‘Monster Diesel’ have been truly challenging and enjoyable, and along with the apparel capsule collection, this is a collection filled with our passion.”

The “DIESEL TOGETHER WITH DUCATI” collaboration, a joint effort between two leading Italian lifestyle brands, Diesel and Ducati, unveils the collaborative motorcycle model “Monster Diesel” and a capsule collection featuring clean, technical details and bold Diesel graphics.





Mirko Bordiga, CEO of Ducati APAC, who attended the launch event, commented, “We are extremely honored to present the Monster Diesel and this special capsule collection, embodying our distinct characteristics, in Tokyo with Diesel, a brand that shares our ‘Made in Italy’ and Italian style ethos. The Monster Diesel, which fuses the iconic naked model Monster 1100EVO with an ‘urban military chic’ aesthetic, undoubtedly creates a new option for lifestyle motorcycle enthusiasts.”

A Capsule Collection for Passionate Motorcyclists

Renzo Rosso stated at the event, “Our sponsorship in MotoGP last year revealed many commonalities between Diesel and Ducati. This motorcycle and collection, born from the fusion of our respective expertise, strengths, passion, and creativity, represent a remarkable blend of design and technology.”

—What does Ducati represent in the daily lives of Italian men?

Italians appreciate iconic items with a distinct Italian flair, and when it comes to motorcycles, Ducati is the ultimate icon.

—How do you incorporate Ducati into your daily life, Mr. Rosso?

I've been a biker since birth; my father bought me a minibike when I was ten, and I've been riding Ducatis for 20 years, so tonight feels like a dream come true. If the weather's good, I ride my Ducati to the office, and I certainly ride on weekends too.

—Could you comment on the capsule collection?

The capsule collection incorporates details from the motorcycle and the sound of the engine into its design. While it's a collection for bikers, I hope adults with a rock 'n' roll spirit will enjoy wearing it.