In terms of men's lifestyles, more and more individuals are aiming to be "healthy men" both physically and mentally. These aware men enjoy activities like running and yoga, embrace the "bento boy" culture, and seek out power spots. They appreciate casual fashion that emphasizes quality materials, soft textures, and solid functionality, valuing the essence of authenticity.
Sophisticated coordination from brands like G-Star, GAS, and Denham, which offer a rugged feel with denim as their centerpiece, serves as an excellent example. Furthermore, enduring global brands such as Danner and Wolverine for footwear, and Ray-Ban for eyewear, continue to be essential this spring.

"Nowadays, the seasons feel less distinct, which is precisely why we should enjoy fashion that celebrates the season," notes Yorikawa. For April's "Urban Rugged" theme, in addition to seasonal fashion, we will also feature a Harley-Davidson display, a symbol of American prosperity and a byword for ruggedness, within the store.
*Display period: Wednesday, March 28th - Tuesday, April 10th

Gore-Tex Changed the History of Mountain Boots
B1F Men's Shoes: Danner Fair, April 4th (Wed) - 15th (Sun)
The "Danner Light," which first adopted the waterproof and breathable material Gore-Tex in 1979, remains virtually unchanged in design over 30 years later, boasting perfected functionality and aesthetics. It is cherished as a classic boot for both outdoor activities and fashion.
The "Mountain Light" is another flagship model, on par with the "Danner Light," offering a versatile design and functionality suitable for harsh conditions, as well as for town and street wear.
From top: Boots ¥50,400 (Mountain Light / Danner)
Boots ¥44,100 each (Danner Light / Danner)

A Scent of Having Traversed America and the World
B1F Men's Shoes: Wolverine Fair, April 18th (Wed) - 24th (Tue)
Wolverine's signature model, the "1000 Mile Boot," was released in 1914 with the tagline "will not break even after walking 1000 miles (approx. 1600 km)." It was praised by American workers of the time as "the sole and upper are as hard as steel, yet the comfort is as soft as silk," gaining significant support.
Production was once discontinued but was revived in 2009. Made with the traditional Goodyear welt construction, the upper uses Horween's Chromexel leather. The last has been refined to fit modern feet, with added room in the toe for enhanced comfort.
Boots ¥57,750 (1000 Mile Boot / Wolverine)

Spring Sunshine Calls for New Sunglasses
1F Event Space: Ray-Ban Limited Shop, March 28th (Wed) - April 10th (Tue)
The "RARE PRINTS" special series, which combines the original "Wayfarer" design with colorful new patterns, is a precious limited edition. Two new variations, "BLOCKS" and "TYPADELIC," are available.
Ray-Ban's classic and highly popular "Aviator" design will also be featured at the Hankyu MEN'S TOKYO 1st-floor event space.
Sunglasses ¥23,100 - ¥25,200 each (Wayfarer Rare Prints Series / Ray-Ban)

Enjoy a Lighthearted "Rugged" Style
6F G-STAR RAW
A lightweight military jacket with a clean, glossy finish is paired with a chambray shirt, an authentic workwear staple. The shirt features meticulous details like hand-stitching around the pockets and triple stitching on the back yoke. The bottoms are the slim-fit "MORRIS TAPERED." New materials and white rivet details add a bright touch for spring and summer. The low-set back pockets ensure the back details are visible even when covered by a top.
Military Jacket ¥21,000 (CL NEW CITY OVERSHIRT), Chambray Shirt ¥21,000 (RE TACOMA EDGE SHIRT L/S), Jeans ¥26,250 (MORRIS TAPERED / all by G-STAR RAW)

A Lightweight Military Jacket is a Must-Buy!
6F GAS
GAS, an Italian brand with a logo inspired by a rainbow, derives its name from "Grotto Abbigliamento Sportivo"
(Grotto Sportswear). Its style fundamentally blends elements of motorsports, soccer, and rugby with current trends.
The meticulously crafted denim designs fit the body comfortably. These pieces are versatile, suitable for both dressy and casual occasions.
Don't miss the "Premium Denim," made with fabric produced in Genoa, Italy, and individually hand-finished by artisans with whiskering, fading, and distressed effects!
Military Jacket ¥29,400, Denim Shirt (Andrew Core) ¥16,800, Jeans ¥23,100 (Waris / all by GAS)

Ruggedness That Commands Attention from All Angles
6F DENHAM
Denham's signature raw denim, featuring distinctive cross belts on the back, is what designer Jason Denham himself calls "otaku" (nerd) denim. Inspired by 1860s workwear, this carrot-fit style uses virgin cotton from the renowned Japanese fabric manufacturer Kaihara. It's packed with details like Denham's original 7-point pockets, the brand logo on the back pocket, and darts on the back of the knees and hem for a three-dimensional effect. Paired with the Denham original jacket, strongly inspired by the M-65 field jacket, you'll be unstoppable this spring.
Jacket ¥58,065 (NATURAL DUTY DGL), Shirt (PLAIN SHORT NG) ¥15,750, Jeans ¥44,900 (CROSS BACK VOD / all by DENHAM)

Raw Denim: The Global Trend You Age Yourself
6F Levi’s
Levi's recommends a tapered silhouette with a slightly deeper rise. This raw denim develops its own unique fades with wear. As you break them in, the arcuette stitching will emerge on the back pocket.
A jacket made of blue chambray fabric with a pigment coating and enzyme wash for a soft feel, coordinated with a button-down short-sleeved shirt, creates a basic yet highly appealing rugged style.
Jacket ¥14,700, Shirt ¥15,750, Jeans ¥18,480 (all by Levi’s)

A Stylish Combination of Hoodie & Border Shirt
7F JUNRed
JUNRed's theme is the man of "balanced sensibility" who transcends generations. For men who are trend-conscious and know how to perfect their personal style, we present a look centered around the "Slow Craft Zip Hoodie."
This basic zip-up blouson, made from Japanese fabric woven on low-speed looms without stressing the material, offers versatile coordination with shirts and cut-and-sew items. Available in navy (as pictured) and a red-based check.
Slow Craft Zip Hoodie ¥16,800, Panel Border T-shirt ¥4,935, Cotton-Linen Glen Check Cropped Pants ¥6,930 (all by JUNRed)

Enjoy High-Quality American Casual Style
7F CUSTOM CULTURE Direction
Introducing a double-name polo shirt from BLUNERO, featured by the brand Natural Born Addiction under CUSTOM CULTURE Direction!
CUSTOM CULTURE Direction offers original brands like CUSTOM CULTURE and 291295=HOMME, as well as imported items and accessories. This polo shirt boasts BLUNERO's signature appliqué work and a striking color accent against the black body, making it an essential item for American casual style.
Polo Shirt ¥8,925 (NaturalBornAddiction)

Focus on the Curvaceous Beauty of Eyewear
7F JINS
A collaboration model with Intentiones (ITL), the design firm behind famous designs like amadana, has arrived. Maintaining the "lightness" and "flexibility" characteristic of JINS Airframe, these glasses have evolved into three-dimensional forms based on Intentiones' unique design concept, "FRAMES."
The ridge lines, enhanced by the contrast between matte and shiny textures, maximize the eyewear's inherent curves, creating an unprecedented sense of quality. Their subdued color tones allow them to subtly enhance any look, from business to casual.
*Includes thin aspheric lenses. Color lenses +¥3,000. Progressive lenses +¥5,000.
Eyewear ¥9,990 each (JINS)