All 132 Models, Including New Releases, Gathered in One Place

"YELLOWS PLUS" is a premier Japanese eyewear brand favored by international artists such as Elton John and Paul Weller. It was launched in 2001 by Toshiaki Yamagishi, who had long been involved in creating original shop collections and OEM production for apparel brands. The brand consistently produces models that are both classical and possess a modern, sophisticated aura.

Based on beautifully balanced designs, the brand fuses time-honored techniques like rivet setting with the latest technology, meticulously finished by the eyes and hands of skilled artisans. This results in a collection that impresses opticians worldwide.





Last year, marking the brand's 10th anniversary, they exhibited at the Silmo Paris (an optical trade fair), receiving high praise from international buyers and expanding their product lines primarily in London and Paris. Their popularity is now spreading across Europe.

This new collection, which culminates their 10th-anniversary celebrations, embraces "elegance" as its theme, updating classic designs into refined, contemporary eyewear. While the frame lines are drawn more delicately than ever, and there's no overt ornamentation or flashiness, the meticulous craftsmanship, combining precisely engineered details with careful assembly, creates a unique and unparalleled beauty.

This event showcases and sells new releases, representing the pinnacle of the brand's achievements, alongside popular models. Furthermore, select models will feature exclusive colors created by Continuer, reflecting their current aesthetic, offering items with a distinct atmosphere compared to the regular collection.

YELLOWS PLUS "All Collections"
Period | Saturday, February 4, 2012 - Sunday, February 26, 2012
Venue | Continuer
Special Offer | Purchase any YELLOWS PLUS item during the period and receive a 10TH ANNIVERSARY CUP (limited quantity)