Focus on a Selection Committed to Authenticity and Substance

This autumn/winter, Isetan Men's will present its collection under the theme of "Eternal Masterpieces," and the men's shoe department will explore masterpieces from various perspectives.

First, as "masterpieces known to all shoe enthusiasts," we will feature enduring classics in the world of men's shoes, such as John Lobb's William and City II, and Edward Green's Chelsea and Dover, which are strong categories for Isetan Men's and will be thoroughly represented.

Next, we focus on "Past Masterpieces" from the perspective of understanding and appreciating the good old days. With the theme "The present exists upon the foundation of history," we will unearth past masterpieces that have been refined to evoke a vintage aesthetic.

Thirdly, as "This Season's Masterpieces," we will also emphasize "must-buy trendy items," including Isetan Men's exclusive models in seasonal colors like navy, bordeaux, and olive.

The "Archives": A Return to the Brand's Origins

This season, we further focus on "design driven by function" with the rollout of each brand's archive collection. Designs originating from functionality are rational, and their simplified forms often trace back to military origins, overlapping significantly with fashion trends. Isetan Men's actively revives these timeless pieces for the modern era not by simply reissuing past collections, but by "refining them from past collections."

Expressing the "Normcore" Trend

Isetan Men's interprets "Normcore"—the ultimate in ordinary, which is expanding not only in fashion but also into lifestyles—through monochrome, black and white. Primarily using black and white, we create variations in texture, such as matte and shiny, to add depth to solid, chic ensembles. Discover cutting-edge "Normcore" footwear in the designer corner (Shoes Lab).



Furthermore, this season the men's shoe department highlights "American Vintage," an area previously less explored. We offer a rich selection of MADE IN USA icons like Red Wing and Wolverine. In October, we will feature British style staples such as Dr. Martens and George Cox. We examine and propose enduring masterpieces from various angles.