The "ANA DESIGN" Debut: A New Business Bag Series Thoroughly Researched for Usability | ACE
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September 9, 2015

The "ANA DESIGN" Debut: A New Business Bag Series Thoroughly Researched for Usability | ACE


ACE


A Joint Development by ACE and ANA Shopping "A-style"


The New Business Bag "ANA DESIGN" Debuts


ACE has collaborated with ANA Trading to develop a new line of business bags, "ANA DESIGN," featuring everything from mini-shoulder bags to vertical four-wheel soft carry-ons, totaling eight types. They are available at ACE's directly managed stores and online shop, as well as ANA's official e-commerce site (http://www.astyle.jp/).

Text by KAJII Makoto (OPENERS)





Thorough Research into Ease of Use for Business Trips and Travel


"ANA DESIGN" emerges as the next generation of business bags, blending ACE's expertise in bag manufacturing with the unique perspective of an airline group. This ANA original brand supports everything from travel to business and daily life, with products known for their subtle integration of functionality into simple designs.

To enhance usability during business trips and travel, such as ease of handling and fitting within aircraft cabins, these business bags underwent rigorous testing in cabin environments and airports, along with interviews with ground staff. Redesigning both aesthetics and functionality, a total of eight items have been newly developed, including soft carry-ons, shoulder bags, backpacks, and business briefcases.



ACE | ANA DESIGN

ACE | ANA DESIGN

ACE | ANA DESIGN


Soft Carry-ons Include a Garment Case


The "Vertical Four-Wheel Soft Carry-on" is equipped with a pull-drive handle adjustable in four stages to suit the user's height. It also features side handles for easy lifting into overhead compartments and a privacy flap to conceal the contents. A garment case, invaluable for business trips, is also included.

The "A4-Size Compatible Business Briefcase Expandable," which can be set up with the carry-on, has side pockets for storing the shoulder strap. Furthermore, the handles can be stored inside, allowing for smart loading and unloading of luggage in the cabin. The detachable organizer included is perfectly sized for passports and can also be used as an in-flight pouch.

With ANA logo name tags in original ANA design, pull tabs and interior designs inspired by aircraft fins, and ANA logo handles made of cowhide, the "ANA DESIGN" business bag brand embodies the maker's dedication to every detail of material, function, and design. It's a brand to be used with sophistication.


Inquiries


ACE


Tel. 03-5843-0606


http://www.ace.jp/