Isetan Exclusive Items Also Available

The event space at The Stage, 1st Floor, Main Building, Isetan Shinjuku, is themed as a "museum where products are treated as works of art," presenting a stage filled with the meticulous details characteristic of Yoshida & Co.

As Isetan exclusive items, limited quantities of collaboration bags with "Engineered Garments" and a color-combination version of Porter's masterpiece "TANKER," named "TANKER CUSTOM," will be released. Additionally, merchandise such as drip bags of Porter original blend coffee from Sarutahiko Coffee and original ballpoint pens custom-made by BIC will also be available.

Furthermore, limited-edition items will be released within the inline (standard collection) range, and new limited-edition items scheduled for release in the fall/winter season will be available for pre-sale.

Yoshida & Co.'s Masterful Collaborations

For Adidas Originals, an original "Stan Smith" has been created. Part of the upper uses the same nylon twill fabric as the Tanker series, with an orange goat leather lining. This special model comes with shoelaces inspired by the design codes of the Tanker series. The new navy color features nubuck leather, offering a refined, casual look. When purchased at a Yoshida & Co. product retailer, a PORTER-made drawstring bag for storing the shoes is included.

With "Fragment Design," Hiroshi Fujiwara's design project, three types of bags—a backpack, a Boston bag, and a tote bag—are offered, made from "Cuben Fiber," a special fabric created by laminating lightweight yet strong threads. This material is highly durable despite its semi-transparent appearance.

Special 12-Inch Figure Unveiled

For the London-based emerging umbrella brand "Lockwood Umbrellas," an original umbrella has been commissioned. Made with Yoshida & Co.'s original camouflage nylon twill and featuring a leather strap on the handle for easy carrying, this special item comes with an original design canvas umbrella bag.

The original figure was created by world-renowned figure artist "Michael Lau." Characterized by its unique proportions and endearing face, the figure boasts intricate joint details and meticulously finished clothing, all crafted by a highly skilled factory. This special 12-inch figure, holding two bags shaped like '8' and '0' to commemorate the 80th anniversary, comes with a dedicated box and display stand. A tote bag designed by Lau himself, inspired by shopping bags, is also available.

Ryota Aoki's Work: World Limited to 80 Pieces

The backpack, 3-way brief case, and waist bag created with "Paul Smith" feature Paul Smith's signature contrasting colors, with the orange color being a homage to Yoshida & Co. Also noteworthy is the inclusion of an original shoehorn.

The Golden and Silver Porcelain Cups, signature works by ceramic artist Ryota Aoki, are created by firing white clay mixed with glaze, then meticulously applying pure gold and silver. The fired cups have a metallic finish and are limited to 80 pieces worldwide, each with a serial number engraved. The dedicated case, carefully crafted by leather accessory artisans, is a masterpiece born from extensive trial and error to perfectly house these cups.

Additionally, three types of bags—a backpack, tote bag, and waist bag—are offered in collaboration with London-based, globally active artist "James Jarvis." Virgil Abloh's "OFF-WHITE" presents three models: a waist bag, a 3-way brief case, and a daypack.

Participating Brands:
Adidas Originals, fragment design, JAMES JARVIS, LOCKWOOD UMBRELLAS, MICHAEL LAU, MISSONI, M/M(Paris), OFF-WHITE c/o VIRGIL ABLOH, Paul Smith, RYAN GANDER, SHISEIDO MEN, STONE ISLAND, Ryota Aoki, Maekawa Kōeishōten

Yoshida & Co. 80th Anniversary Event
"YOSHIDA 80th ANNIVERSARY THE STAGE"
Period | Wednesday, August 19 - Monday, August 24, 2015
Venue | The Stage, 1st Floor, Main Building, Isetan Shinjuku
3-14-1 Shinjuku, Shinjuku-ku, Tokyo