Mysterious Visuals in Black and White Shadow

Sam Smith, the British singer-songwriter, won three major awards at the 57th Annual Grammy Awards this year: Record of the Year, Song of the Year, and Best New Artist. Including Best Pop Vocal Album, he achieved a total of four awards. This marks his first appearance in a Balenciaga campaign.

The unveiled visuals and movie are composed in black and white monochrome, creating a delicate and mysterious atmosphere. Through the interplay of light and shadow, and Sam Smith's sensitive yet expressive character, the modern Balenciaga worldview is embodied. The photography was handled by Josh Olins, with art direction by Christopher Simmonds, styling by Robbie Spencer, and hair by Matt Mulhall.



In this campaign, Sam Smith is wearing pieces fromthe Autumn/Winter 2015 collectioniconic pieces. The Autumn/Winter 2015 collection draws inspiration from nature, featuring items that are unadorned and possess a timeless beauty.