Six days are already fully booked. Reservations for August 30th only start August 19th (Fri)!

"NIKEiD Bespoke" is an evolution of NIKEiD, which allows you to create your own products online. It is a premium customization service offered exclusively at "21Mercer," Nike's flagship store in SoHo, New York.

This event offers even greater design freedom than previous NIKEiD customizations, presenting a special studio, "NIKEiD Bespoke," for a creative, one-of-a-kind design experience.


During the event, "NIKE Harajuku" will feature a special "NIKEiD Bespoke" studio on the first floor, offering only 28 sessions on a reservation-only basis. iZ, the "NIKEiD Bespoke" design consultant, will meet with each client individually for 90 minutes to provide design advice for one pair of shoes.

The design process begins with initial sketches by iZ, followed by the selection of over 30 parts—including the shoe's base, overlays, accents, lining, stitching, outsole, laces, and dubrae—and approximately 80 types of premium, iconic materials and colors to create a unique design.

*Reservations for the first six days, August 24th to 29th, are already fully booked. Due to high demand, an additional day, August 30th (Tue), has been added. Reservations for this additional day start August 19th (Fri).

What is NIKEiD?

"NIKEiD" is a service that allows you to freely customize your favorite products online. You can choose a base model from a wide range of products, including running shoes, basketball shoes, and football cleats, and then select colors and materials, offering over 10 billion possible combinations. You can also add your own personal ID (name), with up to 6 to 20 alphanumeric characters and symbols. Your ordered product will be delivered in approximately 4 weeks.

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