VIKTOR & ROLF | Launching Optical Frames Limited to 50 Pieces in Asia

VIKTOR ＆ ROLF

Sealed with 18k solid gold wax!

Optical Frames Released in an Asian Limited Edition of 50

From Viktor & Rolf, a brand renowned across Europe for its fusion of art and fashion, comes the "K18 SOLID GOLD LIMITED EDITION," a global exclusive of just 50 pieces! These edgy optical frames, a signature of Viktor & Rolf, are set to become an indispensable accent for any fashion-forward look.

By Tomomi Yanaka

Featuring the "70-0004" Model, Favored by Viktor and Rolf

Viktor & Rolf is a notable fashion brand created by two talented designers: Viktor Horsting, born in Israel, and Rolf Snoeren, born in the Netherlands. Since its inception in 1993, the brand has garnered significant attention not only for its innovative and elegant style but also for its avant-garde fashion shows.

The eyewear line was launched in 2004. The glasses, a trademark of Viktor and Rolf, embody their meticulous attention to detail and have become a must-have item for the fashion-conscious who enjoy expressing their individuality.

For this limited edition, the brand's iconic classic model, "70-0004," favored by the designers, has been chosen. The signature wax seal, crafted from 18k solid gold, is placed on the left temple, lending a unique vintage feel and a special presence. The inside of the temple is engraved with the designers' signatures and serial numbers, a detail sure to delight fans. The frames come in a special case accented with a similar golden wax seal icon. This premium model will be released on August 20th.

These optical frames boast a simple yet beautiful shape, with the 18k solid gold wax seal exuding a special aura. Limited to just 50 pieces in Asia, only 25 will be available in Japan! Each pair is individually numbered, with serial number zero reserved for the designers themselves. The frames are unisex, with a smaller size that also suits women. Those interested should check them out immediately.

Viktor & Rolf Ginza Mitsukoshi Store
Tel. 03-3535-9356

Umeda Hankyu Store
Tel. 06-6361-1381
*Also planned for sale elsewhere.