FASHION /
MEN
June 6, 2015
MINOTAUR 2015 Spring/Summer Collection "URBAN RESORT" | MINOTAUR
MINOTAUR | Minotaur
2015 Spring/Summer Collection "URBAN RESORT"
Re-evaluating the universal elements of tradition, we have deconstructed every detail, from sewing to finishing touches, to enhance the quality of modern everyday wear. MINOTAUR is a fashion brand whose motto is high quality and innovative creation. Each of its staple items will become a cherished piece, integrated into your lifestyle.
In its 2015 Spring/Summer capsule collection, the brand showcased a multifaceted approach, including a collaboration with street artist LUDO.
Text by IWANAGA Morito (OPENERS)
The Brand's World, Visualized
Minotaur's appeal lies in its realistic designs that suit urban life and the originality of its creations, informed by street culture. This balance results in items that propose both classic elements and fresh styles.
This season, Minotaur's theme is "URBAN RESORT." As the name suggests, it blends a relaxed resort mood into urban style. Among these, the mesmerizing floral motif, born from a collaboration with street artist LUDO, is particularly symbolic. The creative synergy, stemming from mutually resonant concepts, evolved into a visual work. The film's direction was handled by Gavin Elder, a globally acclaimed creator known for his work on numerous music videos for musicians.
Focusing on the items, one can truly appreciate Minotaur's unique design work. Even basic shirts and pants feature original patterns, achieving a relaxed yet sharp silhouette. The tailored items, though unconstructed, possess a quality that allows them to function as formal wear with minimal interfacing.
We must also touch upon the fabrics, which are a highlight each season. From traditional weaves like Kurume Kasuri to high-tech materials such as bonded sweatshirts and compressed nylon, the collection unifies textures from the past and future.
The "MUG" Product Line Expands
Minotaur's product line "MUG" consistently presents original bags and shoes, often in collaboration with "PORTER." This season features two series: "Louis," a combination of vegetable-tanned leather and Ballistic nylon, and "Nogram," made from a material with a leather-like texture, PVC.
A common feature is their suitability for business use. The basic design and black-based palette offer wide versatility. Functionality, such as dedicated space for laptops and 3-way usability, was further refined through discussions with Porter. Yet, the subtle street aesthetic they embody proves Minotaur is indeed a fashion brand.
Special Event Featuring Street Artist LUDO
LUDO, the Paris-born street artist who collaborated on this Minotaur collection, will visit Japan from June 5th (Friday), transforming walls across Tokyo, including Shibuya PARCO.
His work, where natural creatures and innovative technology collide, is interpreted as "nature's revenge" against environmental destruction and was featured in the 2010 documentary film "Exit Through the Gift Shop" by street artist Banksy.
Furthermore, his art book "Dualité," artworks, and apparel, previously released only in Europe, will be available for a limited time in Japan at the "MINOTAUR SHIBUYA" shop in Shibuya PARCO.
LUDO in JAPAN
Dates | June 5th (Friday) - June 19th (Friday)
On June 7th (Sunday), LUDO's signing session and demonstration will be held starting at 13:00.
Location | MINOTAUR SHIBUYA
15-1 Udagawa-cho, Shibuya-ku, Tokyo Shibuya PARCO PART1 B1F
Tel. 03-3461-0880
Hours | 10:00 - 21:00
MINOTAUR TOKYO
Tel. 03-6455-1466
rumors | rumors
http://rumors.jp