Social Contribution Through Donations: A Concept

From Rudolf Valentino and Douglas Fairbanks to Marilyn Monroe and Audrey Hepburn, Salvatore Ferragamo, a master shoemaker who has captivated numerous legendary Hollywood celebrities. Today, the brand also boasts a dazzling array of ready-to-wear, increasing Salvatore Ferragamo fans worldwide. This season, a further shoe collection has been added to this rapidly advancing top maison.

While Salvatore Ferragamo has already established an unshakeable position as a shoemaker, the new collection introduced is Ferragamo World. There are many points to note, but the newly developed rubber sole is particularly unprecedented. Observe the oval shape on the front part of the outsole, extending from the toe to the waist (see figure below). This part prevents compression of the sole muscles when stepping on the ground, suppressing blood flow obstruction as much as possible. Furthermore, the highly elastic and cushioning rubber material offers exceptional comfort. The entire outsole also has environmentally friendly properties, being biodegradable in five years, making it extremely ecological. It has also been decided that a portion of the profits from Ferragamo World will be donated to a social venture fund that supports businesses aimed at solving global poverty issues as part of social contribution activities. This is a new concept that links not just to selling items, but to a better future for people and the planet. This spirit may well be the "luxury" of the next generation.



Of course, these Ferragamo World shoes are also highly refined in terms of fashion, with a design that exudes effortless sophistication just by wearing them. If Ferragamo World's essence were to be summarized in one phrase, it would be "Italian City Casual." Inspired by traditional Italian lifestyles, Ferragamo World is full of attention to detail and comfortable, wearable elegance. The lineup ranges from smooth leather to suede. In particular, the suede models introduced here boast exquisite color development, offering unique color coordination with subtle intermediate shades. Moreover, the price of these Ferragamo World shoes is very friendly. Despite being made in Italy, the prices are kept reasonable, offering elegant shoes. Starting from the 30,000 yen range (!), the pricing is unmissable. Salvatore Ferragamo's new collection is kind to the environment, society, and your wallet. It is truly this season's biggest topic.

Partnering with Acumen Fund to Uphold Human Dignity

The Acumen Fund, with which Salvatore Ferragamo has partnered for Ferragamo World, is a non-profit social fund that invests "patient capital" (funds invested over the long term with the understanding of potentially low returns) to establish and nurture businesses that can provide essential goods and services at fair prices to people in impoverished regions worldwide. By soliciting donations and professional expertise from philanthropists and business professionals passionate about social contribution, the fund invests the gathered capital and knowledge into sustainable businesses in developing countries, supporting their growth until they can provide safe drinking water, clean energy, agricultural equipment, healthcare, and housing for the poor to hundreds of thousands of people. A portion of the sales from wearing Ferragamo World is donated. This is not merely fashion; it represents Salvatore Ferragamo's noble commitment to social contribution.



For details on Acumen Fund's activities and investment projects,
please refer to the organization's official website (http://www.acumenfund.org).

Product Release Schedule and Overview
Pre-sale begins November 3rd at directly managed stores and the 1st floor stage of Hankyu Department Store Men's Building in Osaka. Sales will commence on November 10th at all Salvatore Ferragamo shops (stores handling men's items) nationwide. Ferragamo World will be available in a total of 6 styles.