23rd Feature: JOURNAL STANDARD | Robust, Unpretentious Black Outdoor Wear
JOURNAL STANDARD
A Shop Pursuing the Essence of Selection
New Standards Begin at JOURNAL STANDARD Omotesando
JOURNAL STANDARD Omotesando curates brands that have already become staples, as well as those poised for widespread recognition and enduring popularity, from around the globe. With a concept of “an antenna shop exploring new standards,” the store offers many items exclusively available there. This series delves into the allure of JOURNAL STANDARD Omotesando.
Still Photographs by JAMANDFIXStyling by ISSEI INADAText by EIZABURO TOMIYAMA
Simple Design, Concentrated Functionality
DESCENTE ALLTERRAIN
JOURNAL STANDARD Omotesando has consistently championed DESCENTE ALLTERRAIN, even hosting limited-time pop-up shops. This brand embodies the concept of “Form follows function,” distilling DESCENTE’s advanced technology into its manufacturing. Its high-quality items, unbound by age, occasion, or trend, have garnered acclaim at ISPO, the world's largest sports trade show.

Shell jacket made from Ventile, an ultra-high-density 100% cotton fabric. Exclusive to JOURNAL STANDARD.

The Mizusawa Down features heat-bonded down packs and seam tape for water resistance. The side zippers function as ventilation.

The down jacket's front zipper has two rows, allowing for two stages of adjustment depending on the situation.
This winter, JOURNAL STANDARD introduces another exclusive item. The stylish, all-black shell jacket is crafted from Ventile, an ultra-high-density 100% cotton fabric offering both water resistance and breathability. The seams are sealed with tape to prevent water ingress. Ventile was originally adopted by the British Royal Air Force during World War II for its exceptional water resistance. This unique, ancient-yet-modern material possesses a distinct crispness, offering a different texture compared to synthetic shell fabrics.
Also noteworthy is the jacket utilizing DESCENTE ALLTERRAIN's signature Mizusawa Down, a product of DESCENTE's renowned expertise. Produced in a factory in the former city of Mizusawa, Iwate Prefecture, these down jackets feature heat-bonded down packs instead of stitching, overcoming the vulnerability of down to water. This construction ensures comfort even in rain or snow. Further details, such as the hood fitting system and the dual-row front zipper, showcase meticulous Japanese craftsmanship.
Combining high functionality suitable for outdoor activities with a minimalist design, these jackets are essential fashion items for completing an elevated casual look. They offer comfort even on inclement weather days.
Authentic Gear Crafted with Poland's Finest Down
WARMTH
Founded in Warsaw, Poland, in 1989, WARMTH has earned the trust of climbers and alpinists worldwide with its high-quality sleeping bags and down apparel.

Equipped with a snow skirt at the waist to prevent snow entry, ensuring comfort during winter sports.

A lightweight and thin down sweater, weighing just 325 grams, suitable for layering. 700 fill power down provides excellent warmth.
The core of these products is high-quality Polish down, balancing lightness and warmth. The down used is sourced from geese raised by a Polish state-run cooperative with over 60 years of history, nurtured in vast natural landscapes with clean water sources. The extreme temperature fluctuations in their environment result in down with superior insulation and lightness. Furthermore, the farms practice integrated management from raising to processing, ensuring no harmful substances are used and adhering to strict environmental and hygiene standards.
These jackets, made with the finest down and engineered for harsh outdoor conditions, effectively ward off winter's chill. Their simple, versatile design transcends typical outdoor wear, offering a sophisticated aesthetic that isn't overly casual.
JOURNAL STANDARD Omotesando
Opening Hours: 11:00 – 20:00
Tel. 03-6418-7961 (Men's)
Tel. 03-6418-7958 (Women's)
http://journal-standard.jp/
JOURNAL STANDARD Omotesando Official Instagram
http://instagram.com/jsomotesando
JOURNAL STANDARD Official Facebook
https://www.facebook.com/JOURNALSTANDARD.JP
