FASHION /
FEATURES
December 17, 2014
19th Feature: JOURNAL STANDARD | Authentic Autumn/Winter Accessories
JOURNAL STANDARD
A Shop Pursuing the Essence of Selection Anew
New Classics Begin at JOURNAL STANDARD Omotesando
JOURNAL STANDARD Omotesando selects brands that have already become classics, as well as those poised for widespread recognition and enduring popularity from around the globe. With a concept of “an antenna shop exploring new standards,” the store offers many items exclusively available there. This series will delve into the allure of JOURNAL STANDARD Omotesando.
Photographs by JAMANDFIXStyling by INADA IsseiText by TOMIYAMA Eizaburo
A Rising "Maker" Brand Committed to Made in USA
MAKR
Introducing a brand that embodies the Made in USA craftsmanship, perfectly complementing the American casual style that lies at the heart of JOURNAL STANDARD. This brand is MAKR.
The accompanying video, conveying their concept of “making what we want,” showcases the team’s lifestyle. Amidst a relaxed atmosphere, their stoic dedication to craftsmanship offers hints for living a contemporary life on one’s own terms.
Founded in 2004 as a small project by design director Jason Gregory, who is also an architect, MAKR has consistently released timeless products such as hand-stitched custom orders, limited-edition wallets, and camera bags. Not only are all products made in the USA, but there is also a strong commitment to American-sourced materials, including high-quality leather from Horween.
Products crafted by fusing traditional artisanal techniques with modern advanced technology gained traction through word-of-mouth among users, leading to its formal incorporation in 2007. Today, the lineup is gradually expanding beyond bags and leather goods to include interior items like hooks and stools.
The collection, which distills traditional American craftsmanship into simple, universal designs, can be cherished for a long time alongside JOURNAL STANDARD's apparel as everyday essentials.
■ MAKR POP UP SHOP
JOURNAL STANDARD Omotesando | October 10 (Fri) – October 19 (Sun)
JOURNAL STANDARD Shinsaibashi | October 24 (Fri) – November 3 (Mon)
The Quintessential 90s Sneaker You'll Want to Wear Now
Reebok CLASSIC
Celebrating its 20th anniversary, the Instapump Fury from Reebok CLASSIC is seeing a succession of original colorways reissued. With fashion trends also focusing on the 90s, this sneaker has made a full comeback as an essential item for footwear coordination.
This model features Cordura nylon for its upper material and is constructed in gray tones, making it a versatile pair that fits any style.
This iconic high-tech sneaker from the 90s promises to be the perfect accent for your outfits this autumn and winter.
Furthermore, JOURNAL STANDARD Omotesando and Shinsaibashi stores will host pop-up shops focusing on Reebok CLASSIC, themed around retro running shoes. Take this opportunity to explore Reebok's iconic collection.
■ Reebok CLASSIC POP UP SHOP
JOURNAL STANDARD Omotesando | October 10 (Fri) – October 19 (Sun)
JOURNAL STANDARD Shinsaibashi | October 24 (Fri) – November 3 (Mon)
*A reception party will be held at the Shinsaibashi store on October 31 (Fri) from 7:00 PM to 10:00 PM.
JOURNAL STANDARD Omotesando
Opening Hours | 11:00 AM – 8:00 PM
Tel. 03-6418-7961 (Men's)
Tel. 03-6418-7958 (Women's)
http://journal-standard.jp/
JOURNAL STANDARD Omotesando Official Instagram
http://instagram.com/jsomotesando
JOURNAL STANDARD Official Facebook
https://www.facebook.com/JOURNALSTANDARD.JP

