4th JOURNAL STANDARD | Ray-Ban Sunglasses: The Joy of Choice
FASHION / FEATURES
January 17, 2015

4th JOURNAL STANDARD | Ray-Ban Sunglasses: The Joy of Choice



JOURNAL STANDARD

A Shop That Reimagines the Essence of Curation



New Classics Begin at JOURNAL STANDARD Omotesando



JOURNAL STANDARD Omotesando curates brands that have already become classics, as well as those poised for widespread recognition and enduring popularity. With a concept of being an "antenna shop for exploring new standards," the store offers many items exclusively available there. This series will delve into the unique appeal of JOURNAL STANDARD Omotesando.




Photographs by JAMANDFIXStyling by UCHIDA TsuyoshiText by TOMIYAMA Eizaburo





Timeless Sunglasses That Enhance the Joy of Choice



Ray-Ban



Immediately to the left after entering, you'll find the accessories corner. For the spring and summer seasons, the focus is on sunglasses. The selection of Ray-Ban models, in particular, is striking.



The quintessential Ray-Ban model is undoubtedly the "WAYFARER." Since its debut in 1953, it has been embraced by countless individuals as a symbol of rock and roll, freedom, and individuality. Artists like Marilyn Monroe, James Dean, Bob Dylan, and Madonna have all been fans. The Wayfarer has also played a significant role in shaping character imagery in films such as "Breakfast at Tiffany's" and "The Blues Brothers."


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The enduring appeal of the "WAYFARER" lies in its authentic form, loved across generations. In recent years, its variations have expanded, adding to the pleasure of choosing. Models like the "NEW WAYFARER," with its slimmer profile and reduced front tilt, are now available, making them easily wearable for women. Each comes in a rich array of color variations, enhancing their status as fashion accessories.



JOURNAL STANDARD Omotesando offers a curated selection of six "WAYFARER" models, including a foldable version. Beyond the classic acetate frames, you'll find options in colorful clear acetate and leather. Additionally, the store features a wide lineup of "CLUBMASTER" models, renowned for their intellectual aesthetic combined with a hint of rebellious charm. For those seeking the perfect sunglasses this summer, a visit to JOURNAL STANDARD Omotesando is highly recommended.




  • MENS

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  • Ray-Ban's "WAYFARER" and "CLUBMASTER," enduring classics loved for their timeless appeal. Once strongly associated with a rebellious image, they have now become established as authentic fashion items, adaptable to various styles.





  • WOMENS

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  • The "WAYFARER" with camouflage textile accents on the temples offers a pop of personality, while the slimmer "NEW WAYFARER" is designed for easy wear by women. Both feature matte finishes, making them versatile additions to any outfit.










“NALUTO TRUNKS” POP-UP IN STORE
NALUTO TRUNKS, a brand renowned for its cotton 100% surf trunks, is celebrated for its long-standing expertise and meticulous craftsmanship. JOURNAL STANDARD Omotesando is hosting a pop-up store featuring an extensive collection of NALUTO TRUNKS, including limited-edition collaborations such as "NALUTO × ULTRA HEAVEY (Ken Ishikawa)", "NALUTO × Shu Murakami (Artist)", and "NALUTO × KAPTAIN SUNSHINE". Additionally, a one-day custom order event will be held on Friday, May 16th.



Period: Monday, May 12th – Sunday, June 1st
*Custom order event only on Friday, May 16th (limited to the first 20 customers)
Location: JOURNAL STANDARD Omotesando
Address: 6-7-1 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6418-7961 (MEN’S)
Hours: 11:00 AM – 8:00 PM


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JOURNAL STANDARD Omotesando
Hours: 11:00 AM – 8:00 PM
Tel. 03-6418-7961 (Men's)
Tel. 03-6418-7958 (Women's)
http://journal-standard.jp/

JOURNAL STANDARD Omotesando Official Instagram
http://instagram.com/jsomotesando

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https://www.facebook.com/JOURNALSTANDARD.JP