FASHION /
FEATURES
May 16, 2018
Ginza Tailor CLOTHO: Embracing the Craftsmanship of a Renowned Establishment
SponsoredGinza tailor CLOTHO
The Choice of "Custom Order" Led by a Ginza Tailor
Ginza Tailor CLOTHO is a suit brand for men in their 30s and 40s. Experience custom-order suits, crafted with the artisanal skill and dedication honed over 80 years of history, at a reasonable price. A garment that embodies tradition and innovation, made possible by a long-established tailor.
Text by WASEDA Kosaku (OPENERS)
Enjoy the Techniques Honed by a Long-Established House
Since its founding in 1935, "Ginza Tailor" has been loved by those who value refined attire.
They offer tailoring for a wide range of items, including suits, shirts, jackets, coats, and even denim. Their appeal lies in their craftsmanship, focusing on both "quality" and "individuality," for everything from formal to casual wear.
However, this is not the only reason why "Ginza Tailor" stands out amidst the many rivals in Ginza. Their "challenging corporate attitude" is another key factor.
It is precisely their willingness to take on innovative ideas, such as offering alteration services for ready-made clothing and nurturing young entrepreneurs and artisans, that allows "Ginza Tailor" to remain at the forefront of the industry without being left behind by the times.
One such endeavor is "Ginza Tailor CLOTHO." Since 2016, with the keyword "GINZA SMART," they have been proposing new suit styles that respect tradition while breaking free from convention.
Based on tens of thousands of patterns, they have developed original patterns that pursue silhouettes which beautifully flatter each customer's physique.
They offer styling that transcends conventional notions, from traditional styles to "business casual" suitable for items like sneakers and cycling scenes, and original wedding styles to adorn special occasions.
What are the Four Distinctive Features of Ginza Tailor CLOTHO?
What is the most crucial element in creating a well-tailored suit? It is the selection of the "interlining," which forms the structure of the garment.
Ginza Tailor CLOTHO uses interlining uniquely designed by their artisans. It offers a comfortable fit, a beautiful silhouette, and high durability.
The patterns used are original designs created by artisans and digitized.
In pursuit of the highest quality, they reportedly repeat sample creation until they are completely satisfied. This process allows for tailoring that fully leverages the craftsmanship of their proud artisans.
For high-quality garments, attention to details such as buttons and linings is also essential.
They use buttons made from natural materials, such as shell and buffalo horn. The original lining is made of high-quality cupra, which minimizes the generation of uncomfortable static electricity. These are points that reveal their commitment to comfort.
The staff who propose tailoring are professionals who have acquired their skills through thorough technical training from artisans.
They take measurements, conduct fittings, and propose the optimal style. It's also convenient that they can accommodate custom orders for various occasions, such as weddings, coming-of-age ceremonies, and business events.
A Hub for Fashion
"Ginza Tailor CLOTHO" reopened as a separate store from the Ginza Tailor main branch in April 2018. It aims to be an unprecedented custom order space that combines the craftsmanship of a long-established tailor with a playful spirit that deconstructs tradition. In the open interior, surrounded by textiles and buttons, customers can take their time discussing styles with staff.
Furthermore, twice a year, they host a total styling event where they not only propose custom suits but also suggest matching hairstyles and conduct photo shoots with professional photographers. It is a hub for fashion itself, not just clothing.
Additionally, they periodically hold "SHOP in SHOP" events, where they propose various items from a tailor's perspective. The first featured the L.A.-based eyewear brand "DITA," loved by celebrities and creatives, showcasing the perfect pairing of suits and eyewear.
With Ginza Tailor CLOTHO, both custom suit novices and experienced individuals can have a suit tailored to their satisfaction.
Ginza Tailor CLOTHO
Opening Hours | 10:00 - 19:00
Location | 4F Ginza Tailor Building, 5-5-16 Ginza, Chuo-ku, Tokyo
Closed | Tuesdays
1st Total Lifestyle Styling Event
Application Period | Until Sunday, May 13, 2018
Eligibility | First 5 customers who order a custom suit of 180,000 yen or more at Ginza Tailor CLOTHO.
*Family photos are also available.
Scheduled Photo Shoot Date | Early July
Photo Shoot Location | Ginza Tailor CLOTHO
Hair Styling | LE WIN
LE WIN
Since its establishment in 2012, LE WIN ginza has been conceived as a salon connecting the future of Ginza with the future of salons. With the corporate philosophy of "simple, balance, sense," it was born as a salon that creates all things creative through harmony, skill, and beauty for all customers, connecting Ginza and beauty.
How to Apply | Please apply directly to the staff after completing your order at the store. We will then inform you about the hair styling and photo shoot dates.
How to Receive Photos | We will select 10 photos from the shoot and send them to you via email through an online storage service. If you wish to receive them by mail, we will save them on a CD-R and send it to your specified address.
*An additional 1,000 yen will be charged for mail delivery.
*Please note that this cannot be combined with other campaign benefits.