Ron Herman | Buyer's Picks | Mr. Ron Herman's Elegant and Meaningful Lifestyle

Ron Herman

Ron Herman Buyer Taizo Nagahara

Mr. Ron Herman's Elegant and Meaningful Lifestyle

The Ron Herman store in Sendagaya, which expanded its premises and opened on June 18th this year, is bustling with customers. The store has upgraded its lifestyle offerings, not just clothing and accessories, with the addition of the "RH Cafe" and a new corner called "R" that proposes a beach lifestyle. This season's menswear theme is "Trip to Cornwall." The unique concept, fitting for Ron Herman, imagines Mr. Ron Herman, a fictional character, traveling to Cornwall, a famous surf spot at the southwestern tip of England, in search of good waves.

Text by OPENERSPhotos by Emiko Hara

Connecting a Fictional Man's Mood and Wardrobe, Presented in Ron Herman Style

Ron Herman proposes a comfortable lifestyle based on California style. Buyer Taizo Nagahara explains, "The idea for this season, featuring the UK, is that if Mr. Ron Herman existed, he would travel to places with good waves each season for surfing. We're interpreting and expressing the essence of men's clothing – 'authenticity' and 'tradition,' which are key aspects of the 'British' image that also intrigue us fashion-wise – in the Ron Herman way. As autumn and winter approach, men feel like wearing jackets or wanting leather jackets. We want to cherish that evolving mood."

Purchase01
Rocky Mountain Featherbed x Ron Herman Exclusive Down Vest
Turquoise Buttons & Corduroy: A Completely Exclusive Piece!

The Rocky Mountain Featherbed x Ron Herman down vest is a limited edition item commemorating the second anniversary of the Ron Herman Sendagaya store, set to be released on Saturday, September 3rd.

"This is an item from a popular brand that sold out immediately when we released it as an exclusive last year. This year, we've created an exclusive with turquoise buttons and corduroy, chosen for its texture that beautifully highlights its立体感 (three-dimensionality) with a rugged feel. Our male customers at Ron Herman are often pictured looking sharp in a T-shirt and jeans, so this vest is perfect for layering over a T-shirt. Please enjoy its utility and versatility."
Rocky Mountain Featherbed x Ron Herman Down Vest: ¥64,050 (Ron Herman)

Purchase02
HOORSENBUHS Jewelry
Valuable Jewelry for Adults

HOORSENBUHS is a jewelry brand that started in California five years ago. Its designer, a musician and skater whose ancestors were sailors, uses the anchor as a motif. In Japan, Ron Herman is the exclusive retailer of this "street fine jewelry."

"When I visited the atelier on a business trip last month, a jam session suddenly started. The designer, in his 40s, has a very free spirit. He creates simple, everyday high jewelry that's hard to find elsewhere, enjoyable for adults. Our customers have given us very positive feedback."
HOORSENBUHS Wallet Chain: ¥542,850, Diamond Ring: ¥393,750, Ring: ¥86,100 (Ron Herman)

Purchase03
RH VINTAGE Chinos
Damaged Chinos with the Feel of Five-Year-Old Denim

"The starting point for my menswear buying is the man who wants to look stylish in a white T-shirt, jeans, and sneakers, no matter his age. That's 'Mr. Ron Herman,' and I select items imagining what he would want to wear each season. "

"These chino pants from our original label 'RH Vintage' are our focus, following denim and corduroy. Since our distressed denim has been selling well, we've created chino pants with repairs, a washed-out look, and frayed hems, giving them the feel of five-year-old denim. The silhouette is very flattering with a streamlined hip line, slim thighs, and a slightly tapered knee. These are distressed chinos that you wouldn't easily find elsewhere, with requests from Japan incorporated throughout."
"RH Vintage" Chinos: ¥29,400 (Ron Herman)

Purchase04
Ron Herman Cashmere Cable Shawl Collar Cardigan
Light, Warm, and Comfortable

"This season, knitwear is definitely in. And cashmere is number one among them. We've created a cable-knit shawl collar cardigan using cashmere that you won't want to take off once you wear it."
"The knit pattern is original. While chunky cables are standard, we've used fine cables for a stylish look, adorned with Ron Herman's signature wood concho buttons. It's a highly versatile item for 'Mr. Ron Herman,' who loves T-shirts, and it's also very popular with women (laughs). It's a great value item for this season."
Ron Herman Cashmere Cable Shawl Collar Cardigan: ¥89,250 (Ron Herman)

Purchase05
NALUTO TRUNKS x Ron Herman Exclusive Surf Trunks
Once You Wear Them, You'll Understand the Price

The Sendagaya store's renovation and the introduction of "R," which proposes surf-centric weekend styles, have been very successful. The Ron Herman exclusive surf trunks are also a popular item in "R."

"These trunks are meticulously crafted with six panels of corduroy and finished with a tie-dye gradation. Furthermore, they feature a full inner lining made of competitive swimwear material. The technique of sewing the soft, stretchy lining to the cotton fabric is unique to NALUTO."
"The exceptional comfort, due to the seam finishing and choice of stitching, is remarkable. When trying them on, lift your leg to feel how the fabric stretches without restriction. They're also perfect for casual wear around town."
NALUTO TRUNKS x Ron Herman Exclusive Surf Trunks: ¥31,500 (Ron Herman)

Purchase06
WOODEN TOY Skateboard
The "NAMAZU" Model Crafted by a Master Carpenter

"We also started carrying this skateboard at 'R.' It's the 'NAMAZU' model from 'WOODEN TOY,' a brand by Daiba Gumi, whose founder is a master carpenter, ramp builder, and a real skater. Their mark is a rocking horse."
"It's easy to ride because it's hand-finished, with a narrow tail that makes it easy to turn. The handle is also a unique feature."
"We hope you'll enjoy it as a grown-up's plaything for weekends, something that makes you look forward to your days off, or use it for various purposes like going to the convenience store or giving your child a ride – it's a playful item."
WOODEN TOY Skateboard: ¥47,250 (Ron Herman)

"My buying philosophy is based on what would make me happy if I found it while shopping, what would be fun to do, or what item would surprise me. Imagining 'Mr. Ron Herman,' I aim to create a store that's always exciting to visit," says Nagahara."

This November, the lifestyle shop 'Ron Herman Shonan' is scheduled to open, featuring an 'RH Cafe' and designed for easy car access, evoking the atmosphere of California. It seems they will express various forms of enjoyment in Shonan as well.

Taizo Nagahara
After working as a buyer for a major select shop, he took on his current role.
He oversees buying for Ron Herman and "R."
With the policy that "a buyer is a creator," he crafts enjoyable and comfortable shops.
He is also a surfer who deeply loves the ocean.

Ron Herman Sendagaya
2-11-1 Sendagaya, Shibuya-ku, Tokyo
Tel. 03-3402-6839
Business Hours |
Ron Herman 11:00 AM - 7:30 PM
RH Cafe 9:00 AM - 9:00 PM
Irregular Holidays
http://www.ronherman.jp/