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March 17, 2015
LANVIN | The Evolution of Menswear: The World of Lanvin
LANVIN
Evolving Menswear: The World of Lanvin
Text by LANVIN
※This article is largely reprinted from the Lanvin Men's Catalogue.
※The Men's Catalogue is available at the Lanvin Ginza boutique.
※The Men's Catalogue is available at the Lanvin Ginza boutique.
Jeanne Lanvin debuted in the world of menswear in the late 1920s. The tradition built and left behind by this renowned woman is what sets Lanvin apart from any other maison. How many other houses constantly test and refine themselves to remain creative day after day? In a chic building in the heart of Paris, an entire structure is dedicated to the smart, modern male client, offering products that inspire pride and happiness. How many other such houses exist? At its atelier on the Rue du Faubourg Saint-Honoré, Lanvin has led and defined "French Men's Style" since its inception.
This unique "family" possesses a spirit that infuses all its staff with imagination. It also constantly inspires a positive outlook for those who wish to develop their own experience and talent. At the same time, it provides opportunities for each individual to cultivate their own vision. This is the spirit of Lanvin.
With such an exceptional culture, Lanvin, while embracing boundless possibilities, always maintains a sense of humility as it strides forward to define contemporary men's style. Lanvin offers its ready-to-wear lines—bold yet not extreme; fashionable and elegant demi-mesure (made-to-measure); and 100% handmade, 100% French sur-mesure (bespoke). The underlying principle for all is respect for Jeanne Lanvin—that is, to always use the finest materials, pay meticulous attention to detail, and propose an elegant style that never overshadows the customer's individuality. The fact that these ideals create a magic befitting the name Lanvin will surely be understood through this feature. Interviews with Alber Elbaz, Lucas Ossendrijver, and other key figures in Lanvin men's wear are also published here verbatim. After reading, you too will surely understand the essence of 15 Rue du Faubourg Saint-Honoré.
ALBER ELBAZ
The Dawn of Lanvin Men's Renaissance
What does Lanvin Men's represent today? First, there is an undeniable, unique style. And as Lanvin's Artistic Director, Alber Elbaz points out, it is a perfect chemistry within realism. Exquisite fabrics that achieve ultimate elegance without compromising comfort, and flawless tailoring. The confidence derived from wearing the finest garments. He, who witnessed the renaissance of Lanvin Men's, passionately recounts the creative journey that guided him.
LUCAS OSSENDRIJVER
Five Years of Creative Fulfillment
The designer who brought the ready-to-wear from 15 Rue du Faubourg Saint-Honoré back to the forefront of fashion. The man who inspired Alber Elbaz's ambition for brand revitalization. What follows is a conversation with a young, unassuming man who dedicates his entire passion to his work, overseeing every step from fabric selection to pattern making with a sharp, discerning eye.
LA GRANDE MESURE
Handmade Excellence
Sur-mesure (bespoke) is the essence of tailoring. Embodied through carefully selected fabrics and materials chosen with a unique aesthetic sensibility, it represents noble French elegance. A dignified, never-excessive modern style. Why do connoisseurs of true luxury from around the world come to Lanvin's artists to commission suits, dinner jackets, coats, and shirts? At 15 Rue du Faubourg Saint-Honoré, in the heart of Paris, we offer gentlemen's clothing that embodies an unparalleled tradition and the ultimate in quality.
LA MESURE
The Pleasure of Semi-Traditional
Demi-mesure (made-to-measure) serves as a bridge between ready-to-wear and sur-mesure. This line, blending classicism with modern cutting, is steadily gaining adherents. It is a customized approach to menswear, representing a new evolution rooted in the culture of renowned handmade tailoring.
VISIONS OF LANVIN
The Vision of Lanvin
Menswear at Lanvin has been reborn. Wearers of Lanvin Men's have all welcomed this transformation and vocally expressed their joy. The CEO himself, one of the key figures at the forefront of this change, and the men who wear Lanvin—buyers, and journalists too. Lanvin reveals its secrets here.
GINZA LANVIN
Lanvin Ginza Boutique
Located on Ginza's most glamorous Chuo Dori, the Lanvin Ginza boutique. In 2009, under the direction of Artistic Director Alber Elbaz, it was reborn anew. The interior, designed with the same concept as the Paris flagship store, evokes an elegant private residence. Here, we present the space, adorned with furnishings that speak to Lanvin's aesthetic.
Lanvin Boutique Ginza
Tel. 03-3289-2789 (Men's)
Tel. 03-3289-2788 (Women's)