music, fashion, and life, Onitsuka Tiger 2010 | Onitsuka Tiger 2010: "A Global Brand Reborn"
Onitsuka Tiger
“From Japan to the World”: Onitsuka Tiger Transforms This Autumn
From April, a new segment called “BACK TO HOME supported by Onitsuka Tiger” began airing within the music channel Space Shower TV (CS broadcast). Each month, an artist returns to the city where they grew up. With “BACK TO HOME” as the keyword, the segment delves into fashion, music, and their origins, exploring both the past and the present.
The program airs every Wednesday from 19:00 to 20:30, and a gift selected by the artist is also being offered during the show!
Onitsuka Tiger x Space Shower TV
The Onitsuka Tiger booth heated up with the appearance of Tiger-kun
Report: SWEET LOVE SHOWER 2010
As part of the Onitsuka Tiger Campaign 2010, Onitsuka Tiger provided special support for SPACE SHOWER TV’s outdoor festival “SWEET LOVE SHOWER 2010,” held on August 28th and 29th at Yamanakako Koryu Plaza Kirara in Yamanashi Prefecture. A special booth was set up, attracting a large crowd of festival-goers.
Onitsuka Tiger x Space Shower TV
"BACK TO HOME supported by Onitsuka Tiger"
Kaname Kawabata (CHEMISTRY)'s "Tokyo Edition" is now airing!
Kaname Kawabata, who performed with the limited-time unit CHEMISTRY+Synergy at this summer's outdoor festival, speaks about Kameari, where he lived until he was 24. He describes it as a warm, compassionate town with its candy stores, the park and shrine where he played with friends, and the local monjayaki restaurant “Sagano,” which even has a “black monja” inspired by him.
Onitsuka Tiger x Space Shower TV
"BACK TO HOME supported by Onitsuka Tiger"
SEAMO's "Nagoya Edition" is now airing!
SEAMO, who will be holding “TOKAI SUMMIT’10” at the Nagashima Spa Land lawn on July 24th and 25th, is currently based in Nagoya and actively pursuing his career. He coordinated Onitsuka Tiger's "OLYMPOS" sneakers with a highly anticipated all-over print Tiger Mask waist bag for a stroll around Nagoya PARCO and its surroundings.
Onitsuka Tiger
“From Japan to the World”: The Sports Fashion Brand Onitsuka Tiger is Reborn
2010 Autumn/Winter Collection: Fastest Web Catalog
Building on its history and tradition as a sports fashion brand rooted in sports, Onitsuka Tiger introduces styling that sparks new surprise and curiosity, welcoming Toshikazu Iwatani as Design Director from the 2010 Autumn/Winter season. This is the true rebirth of Onitsuka Tiger, and we explore its appeal.
Onitsuka Tiger
“From Japan to the World”: The Sports Fashion Brand Onitsuka Tiger is Reborn
Interview with Design Director Toshikazu Iwatani
Fashion designer Toshikazu Iwatani has been appointed Design Director for Onitsuka Tiger starting with the 2010 Autumn/Winter collection. Iwatani's "Direction Line," designed under his thematic direction, is already generating buzz for both men's and women's collections. We spoke with Iwatani about the launch of the new Onitsuka Tiger.
Onitsuka Tiger
A Global Sports Fashion Brand Conveying the Essence of Japanese Traditional Culture
Onitsuka Tiger's Theme: From Japan to the World
At Onitsuka Tiger's directly managed stores and in the Onitsuka Tiger corners of sneaker shops, it's common to see foreigners trying on popular sneakers like the "MEXICO 66." When asked, they often reply, "Onitsuka Tiger is a Japanese brand, right? I often visit stores in Europe." Could there be people who think the "revived Onitsuka Tiger" is a foreign brand?
Onitsuka Tiger x Space Shower TV
"BACK TO HOME supported by Onitsuka Tiger"
SHOGO (175R)'s "Fukuoka Edition" is now airing!
SHOGO, from 175R, who released their first new album in approximately two years, "JAPON," this February, and will hold their annual summer concert "恒例！夏の野音祭り～今年はSingle全曲やっちゃいますか！～" (Annual Summer Yaon Festival ~ Shall We Play All Singles This Year! ~) at Hibiya Open-Air Concert Hall on July 18th, performing all their singles from past to present. SHOGO recently visited Canal City Hakata, where Onitsuka Tiger Fukuoka is located.
Onitsuka Tiger x Space Shower TV
"BACK TO HOME supported by Onitsuka Tiger"
Ballad Diva YU-A's "Sapporo Edition"
YU-A, noted as a next-break artist for her cute looks, husky, soulful voice, and dazzling dance performances, is gaining attention. Her relatable, straightforward lyrics in songs like her 3rd single "そばにいて、すぐ消えて" (Be By My Side, Then Disappear) resonate with women in their teens and twenties. Her first tour, “PERFORMANCE 2010,” held in Tokyo, Osaka, Nagoya, and Fukuoka at the end of March, was a great success.
Onitsuka Tiger x Space Shower TV
"BACK TO HOME supported by Onitsuka Tiger"
YOUR SONG IS GOOD's "Kobe Edition" with Jun Saito "JxJx"
Jun Saito "JxJx." Born in 1973, he is from Tokyo and grew up in Suma Ward, Kobe City, Hyogo Prefecture. In the funky and rowdy dance music organ instrumental band YOUR SONG IS GOOD, he handles the organ and vocals. On March 3rd, they released their new album "B.A.N.D."
