Tomoki Matsuda: "A Man of John Lobb" with Emil Yamano (2)
Fashion
May 14, 2015

Tomoki Matsuda: "A Man of John Lobb" with Emil Yamano (2)


An Interview with Emil Yamano, CEO of Yamano & Associates (Part 2)


“If You Were to Add One Element of Playfulness to Your Outfit…”


Following our first installment, we present our conversation with Emil Yamano. This time, we focus on the sneakers that Mr. Yamano particularly favors and wears from John Lobb’s recent collection. As we listened to him speak, I was deeply impressed that we could introduce this product in Japan.


Host: Tomooki Matsuda (John Lobb Japan)Summary: Toranosuke Takeuchi (City Writes)Photos: Emiko Hara




Once You Get Used to These, You Won't Be Able to Wear Other Shoes



MatsudaYou’ve already started wearing the new leather sneakers released at the end of August. How do you find the comfort?

YamanoHonestly, these are excellent. It goes without saying, but ease of movement is a crucial factor for shoes. Especially as one gets older, not only style but also how easy they are to wear and walk in becomes extremely important. In that sense, these sneakers are so light and comfortable that it’s almost disorienting at first. Once you get used to them, you won’t be able to wear other shoes (laughs).

MatsudaThank you. Do you often wear them with dressier outfits, like you are today?


Emil Yamano





YamanoYes, I do. I think it’s stylish to deliberately pair them with suits or a jacket and tie.

Speaking of which, I met Tateo Uchida, an automotive designer, in Turin last year. He lamented, “Recently, not just in Italy, but globally, clothing has become sloppy.” He said, “Many people attend international conferences in sloppy attire without hesitation. While you shouldn’t judge people by their clothes, I think we’re now at a point where such things should be re-evaluated.”

At that time, Mr. Uchida was wearing dressy sneakers with a sharp suit, which I thought looked very cool. In fact, I completely agree with his opinion.
We also share the view that if you’re going to add one element of playfulness to your outfit, it should be the shoes. And I believe these are currently the most stylish sneakers that suit such a sophisticated dress style.




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John Lobb’s New Innovation Deserves a New Name, Not Just ‘Sneakers’



MatsudaThat’s precisely the sentiment with which we released these shoes.
Fundamentally, these shoes, called ‘Winner,’ were conceived by combining the last (wooden mold) and upper of a dress shoe with a sneaker sole. Therefore, we used the ‘8695’ last, which is the most authentic cap-toe last, also used for the ‘City’ model. The upper design is also from our 2004 Year Model.
In that sense, they are made with a completely different concept from our existing ‘Sprint’ series, so perhaps they can be considered a category of comfort shoes distinct from sneakers. They also feature special insoles, which should enhance their cushioning.



Mr. Yamano’s Feet




YamanoAs I mentioned earlier, the only problem with these is that once you wear them, you can’t wear other shoes (laughs). The fit is also excellent. It’s hard to describe, but it feels like the arch is perfectly supported.

MatsudaCan you attend meetings in these?

YamanoYes, I do. Exactly with an outfit like today’s. I really think they should have a new name that reflects John Lobb’s style, rather than just being called sneakers.

MatsudaIndeed. We should consider that.

YamanoI’m currently wearing the dark brown pair, but the lighter brown is also nice. It would probably suit lighter colored jackets better.


MatsudaThe best-selling color for these sneakers is the light brown. This version also has a cream-colored sole, giving it a lighter overall impression. I believe that’s the secret to its popularity. In other words, if you think of them as sneakers, the black and dark brown versions with dark soles might feel too heavy. Although, in practice, the dark colors are easier to match.

YamanoThat’s precisely why I think they need a new name, something other than ‘sneakers.’







John Lobb Japan
Tel. 03-6267-6010
http://www.johnlobb.com/



Dates and Inquiries for John Lobb Japan Sponsored Performance: “Mandragola” Touring Performances






October 25 (Sun) & 26 (Mon)
Venue: Kodaiji Temple (Hojo) *Not open to the general public

October 29 (Thu)
Doors Open: 6:30 PM, Performance Starts: 7:00 PM
Admission: General ¥2,000, Students ¥1,000
Venue: Gifu City Culture Center Exhibition Hall
Inquiries
Gifu City Culture Center
Tel. 058-262-6200

October 30 (Fri)
Doors Open: 5:30 PM, Performance Starts: 6:00 PM
Admission: ¥6,000 (includes food and drinks for the networking party)
Venue: Osaka Guesthouse
Inquiries
Kansai Italian Cultural Center
Tel. 06-6222-3386