In the main space of John Lobb Marunouchi

The Future of John Lobb

Tomoki MatsudaMr. Shigematsu, you have a very strong sense of your ideal style, don't you?

Osamu ShigematsuWhen it comes to shoes, the bespoke shoes that John Lobb in London made around the 1940s are my ideal style. The waist is incredibly cinched, the heel is small, and they are slim and long, like the ones Fred Astaire wore. Of course, such a form wouldn't fit a Japanese foot like mine, but if they could be made to fit my feet while maintaining that ideal, I would wear John Lobb shoes forever.

MatsudaWhen I speak to craftsmen, they often say that Japanese customers prefer a looser fit, so they tend to make shoes slightly more relaxed. But in your case, Mr. Shigematsu, it's the opposite.

ShigematsuYes, but many Japanese people prefer slip-ons that are easy to slide into over lace-up shoes. I think it's a cultural difference. I often feel that it will take another 100 years for Western shoe culture to take root in Japan. Of course, everyone has their own comfortable fit.

MatsudaI also played soccer in my student days, so I'm used to cleats, and I find a tight fit more comfortable.

MatsudaBy the way, I've heard that cars, watches, and shoes are where a man's personal preferences and ideals are most reflected. What are your thoughts on this, Mr. Shigematsu?

ShigematsuThe reason I like shoes is probably because, when viewed from the side, they resemble sports cars. Shoes and cars are the same; I think I just like the design itself. What's strange, though, is that I like the sleek, elongated silhouette of a shoe's toe, but with cars, it's different. I don't like Ferraris. I wonder why... Ah, perhaps gentlemen who wear John Lobb don't drive Ferraris. I like John Lobb shoes, including that kind of background context (laughs).
I believe John Lobb's excellence lies in its history, tradition, and craftsmanship. Whether bespoke or ready-to-wear, it is undoubtedly one of the top brands in terms of total quality. While preferences may vary, anyone you ask would place it among their top five. In that sense, it is a highly authoritative brand.

Fitting the favorite "OAKHAM"

MatsudaWe are honored to hear you say that. I would love to hear your opinion: John Lobb is looking to expand its casual offerings, and what kind of suggestions do you have for us to create excellent products while maintaining the "John Lobb essence"?

ShigematsuThe foundation should be a South of France resort aesthetic. I think it would be great if you could offer country-style suede shoes in colorful variations. I'd also like to see casually designed slip-ons... and perhaps driving shoes or canvas shoes... yes, and an iconic item like Gucci's bit loafers would be nice. I understand it's difficult for a brand with such a history, but...

MatsudaActually, we started offering buckle belts with a design combining the J and L logos last year. Here they are.

—Holding a product belt

ShigematsuThat's nice. You should do more with the signature. For example, use it on strap buckles. It would suit casual shoes, don't you think?

MatsudaI'll request it with the head office right away. Thank you very much for your time today despite your busy schedule. Please do take a look around the store as well (laughs).

Variations of the "OAKHAM" on display

—After the conversation

As someone from the generation that grew up with Beams, I am truly delighted to have had this conversation with you, Mr. Shigematsu, who has worked at Beams for so long and then founded United Arrows. Every word you spoke was incredibly insightful, and I am grateful for the enjoyable and meaningful time you gave me.
(Tomoki Matsuda)