Tomoki Matsuda | Welcoming Emil Yano, a "John Lobb Man" (Part 1)
Fashion
March 20, 2015

Tomoki Matsuda | Welcoming Emil Yano, a "John Lobb Man" (Part 1)


An Interview with Emil Yamano, CEO of Yamano & Associates (1)


Shoes as the Epitome of British Culture and History


Our guest today is Emil Yamano, CEO of Yamano & Associates. The company is involved in a wide range of businesses, from importing and selling lifestyle goods and food products, such as those from the world's oldest pharmacy, Santa Maria Novella in Florence, Italy, to marketing and consulting.
Mr. Yamano was previously involved in the import and sale of the Italian fashion brand "TIE YOUR TIE," and is known as a leading figure in Japanese fashion. He has a long history with John Lobb, dating back to before the brand's official launch in Japan, and I have been acquainted with him since I first took on the role of John Lobb Japan representative.
For this occasion, I decided to change the usual format and focus entirely on shoes, given our guest. I was delighted by his comments, which were both insightful and conveyed a deep love for shoes.


Summary by Toranosuke Takeuchi (City Writes)Host: Tomooki Matsuda (John Lobb Japan)Photos by Emiko Hara




My Encounter with John Lobb Was in England, About 20 Years Ago



MatsudaThank you for always being here. Mr. Yamano, we've known each other for a very long time.

YamanoIndeed, before I knew it, 90% of my shoes are now John Lobb (laughs).

MatsudaOf course, I imagine you first wore them before they were officially available in Japan. When was your first pair of John Lobs?

Bespoke Shoe Shine

Emil Yamano





YamanoAbout 20 years ago, I believe. My first pair was a pair of loafers I bought in England.

MatsudaSo, that was around the time when they were still rarely seen in Japan.

YamanoBack then, they were known only to those in the know.

MatsudaWhat was your first impression?

YamanoHonestly, I thought they were heavy (laughs). At the time, I was involved with the import and sale of "TIE YOUR TIE," so naturally, most of my clothes and shoes were Italian.
As you know, Italian shoes are light and delicate, so compared to those, they felt quite sturdy and heavy.

MatsudaEven though they were heavy, you liked them?


YamanoYes. At first, they felt a bit stiff, but after wearing them for a while and getting used to them, they molded perfectly to my feet. The comfort was exceptional. Also, I've always been fascinated by British culture and history, and I believe shoes are the ultimate expression of that Britishness. While I still prefer Italian clothing, for my feet, I love the solid and robust feel of John Lobb.


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Even Shoes I No Longer Wear, I Want Someone Else to Wear Them Instead of Storing Them Away



MatsudaWhat kind of styles do you prefer?

YamanoDefinitely classic. I have a weakness for cars and shoes, and I prefer classic styles for both. Of course, John Lobb offers many new designs, but because they have a solid foundation in classic aesthetics, even the new designs fit my style.

MatsudaWhen you accumulate more and more new shoes and clothes, isn't storage a challenge?

YamanoYes, storage space is limited. For me, like with clothes, I've given away many of the Italian shoes I used to wear to my employees. Of course, only if the size fits. In reality, as I get older, the things that suit me have also changed. So, rather than keeping them stored away, I believe letting someone else wear them is a form of affection.




Bespoke Shoe Shine



John Lobb Japan
Tel. 03-6267-6010
http://www.johnlobb.com/

JOHN LOBB WALKING BOUTIQUE at MITSUKOSHI
Now Open

October 6 (Tue) - October 13 (Tue), 2009
Nihonbashi Mitsukoshi Main Store, Main Building 1F Central Hall
1-4-1 Nihonbashi Muromachi, Chuo-ku, Tokyo
Tel. 03-241-3311



John Lobb Japan Sponsored Performance: "Mandragola" Touring Performance - Dates and Inquiries



Bespoke Shoe Shine



October 25 (Sun) & 26 (Mon)
Venue: Kodai-ji Temple (Hojo) *Not open to the public

October 29 (Thu)
Doors Open: 6:30 PM, Performance Starts: 7:00 PM
Admission: General ¥2,000, Students ¥1,000
Venue: Gifu City Culture Center Exhibition Hall
Inquiries
Gifu City Culture Center
Tel. 058-262-6200

October 30 (Fri)
Doors Open: 5:30 PM, Performance Starts: 6:00 PM
Admission: ¥6,000 (includes food and drinks at the reception party)
Venue: Osaka Geihinkan
Inquiries
Kansai Italian Cultural Center
Tel. 06-6222-3386