MARGARET HOWELL: Hybrid Style Chapter 7 - 2009 Spring/Summer Featured Items

MARGARET HOWELL

From Margaret Howell

Standout Items from the "Original Spirit" Collection

Margaret Howell began its journey in 1970 with the release of men's shirts.
The cornerstone of its clean and simple styling image remains, as always, the shirt. The straightforward image of "Howell means shirts" is always modern, yet nostalgic, regardless of the era. It truly symbolizes the hybrid nature of trends.
Let's also visit the "MHL." shop-in-shop, held until Sunday, April 19th, at Beauty & Youth United Arrows Shibuya Cat Street store.

Text by OPENERSphoto by Jamandfix

The dedication to shirts amplifies Margaret Howell's appeal

It's certainly not difficult, but styling a single shirt "in your own way" can be quite a challenge. It takes time and requires confidence.

A shirt worn against the skin is, in a sense, like underwear. It must not only be comfortable but also functional, and ideally, it should be so light you forget you're wearing it.

Why does designer Margaret Howell wash her linen shirts after they are made? Why does she use fine 50/1 thread woven slowly on a power loom to create chambray fabric?

Margaret Howell's shirts and underwear possess the same sensibility that guides our own unconscious choices based on touch, warmth, and other sensory criteria in our daily lives.

This is precisely the "original spirit" that Margaret teaches us through her products.

Just as you might catch a whiff of your own scent, when you feel a Margaret Howell shirt has become truly yours, the path to becoming a shirt master will surely open up.

Striped polo shirt, perfect with a jacket. ¥10,500 each (Margaret Howell)

V-neck T-shirt featuring the "Walker Mark" logo used until 2002 – an image of two people walking – as a subtle accent. ¥10,500 each (Margaret Howell)

Left: Relaxed-fit, open-collar casual short-sleeve shirt made from Italian linen. ¥30,450
Right: Shirt crafted from a refreshing, large check pattern reminiscent of a handkerchief. Design accents include a chest pocket with a White Shirting Linen lining, adding a sense of lightness and coolness. ¥26,250 (Margaret Howell)

A masterful blend of fine-count cotton and linen creates a natural texture, with the slub of linen providing a distinctly summery feel. This is a classic 7-sleeve shirt for summer, perfect for casually rolling up the sleeves of the refreshing cotton-linen stripe. ¥24,150 each (Margaret Howell)

A short-sleeve shirt ideal for summer, made from luxurious chambray fabric woven slowly with fine 50/1 thread on a power loom. Its unique, slightly puffed texture is refreshingly novel. ¥12,600 (Margaret Howell MHL.)

Last year's popular garment-dyed cotton-linen shirt returns this year as a pullover. The 7-sleeve length can be rolled up for a casual look. ¥13,650 each (Margaret Howell MHL.)

Margaret Howell presents its take on classic summer sandal style. Emphasizing a simple, monochrome design, these sandals feature Vibram soles for enhanced functionality. ¥19,950 each (Margaret Howell)

An underwear series co-developed with Gunze. Enhanced sweat absorption and moisture-wicking properties ensure a cool, breathable feel. Post-treatment provides superior deodorizing capabilities, maintaining effectiveness for up to 1000 washes – exceptional functionality. ¥5,250 each (Margaret Howell)

Left: An underwear series co-developed with Gunze. ¥3,675 each
Right: Trunks made from Margaret Howell's shirt fabric. Smooth to the touch and comfortable to wear. ¥5,250 each (Margaret Howell)

Anglobal
Tel. 03-5467-7874
http://www.margarethowell.jp/