MARGARET HOWELL | MARGARET HOWELL

The Enduring Authenticity of Margaret Howell, Now

On March 4th, we stepped into the newly renovated 'Margaret Howell Jinnan' store, reopened after a decade-long major refurbishment. The spacious area, with its white walls, high ceilings, and thoughtfully placed, comforting wooden furniture, warmly embraces the clothes and goods displayed as the main focus, creating a space that feels both new and familiar.

In contemporary fashion, there's no such thing as a 100% new future form. For instance, a Margaret Howell linen blazer might be 40% past, 40% present, and 20% future (though this naturally varies from person to person). Similarly, a checked button-down shirt could be 20% past, 50% present, and 30% future. It's truly enjoyable to slip into new clothes while appreciating these hybrid qualities. Brands that allow for such thoughtful consideration during fitting are sure to become treasured possessions for years to come. When styled naturally with chinos, jeans, ties, and shoes, your personal expression of present, past, and future begins to shine.