Hankyu Men's Tokyo | Golden Week: Embrace Euro Preppy Sports
Fashion
May 1, 2015

Hankyu Men's Tokyo | Golden Week: Embrace Euro Preppy Sports


Hankyu MEN'S TOKYO in May: The Theme is "Summer Styles with a Sporty Essence"


Golden Week: Enjoy "Euro Preppy Sports"!



Golden Week is finally here! Hankyu MEN'S TOKYO, celebrating its first Golden Week, proposes a preppy style that playfully reinterprets the Ivy League look—a style rooted in tradition and strict rules—with a free-spirited approach. This is then blended with the "sophistication" adults can enjoy and the "sporty feel" amplified by the London Olympics, creating a new summer styling.

Text by KAJII Makoto (OPENERS)Photographs by JAMANDFIX (STILL LIFE)Photographs by HARA Emiko (PORTRAIT)






During Golden Week: Joint Promotion "British Week" Held with Lumine Yurakucho



From Wednesday, April 25th to Tuesday, May 8th, both Hankyu MEN'S TOKYO and Lumine Yurakucho will host a joint promotion, "British Week," with the United Kingdom—the focus of the London Olympics—as its theme. During this period, with the cooperation of the UK's Royal Horticultural Society Japan Branch, an English garden, arranged in traditional ceramic containers, will appear at the entrance facing the main walkway, the Center Mall, between the two buildings. British mini-live performances will be held on the central special stage. Furthermore, Hankyu MEN'S TOKYO will exhibit reproductions of Olympic posters from past games. Within the store, a limited-time shop for Hackett London and a Golden Week special menu at Monocle Cafe will also be available.



Hankyu MEN'S TOKYO | Euro Preppy Sports



Yohei Ono, General Manager of Men's Apparel, states, "The Olympic Poster Art Exhibition (organized by The Japanese Olympic Committee) will feature approximately 60 posters, primarily from European host countries. Please pay special attention to how the visual designs of the posters from various European host cities share the color palette we are highlighting in our theme, 'Euro Preppy Sports.'"

"Last autumn, we held a 'Take Ivy' theme at the Osaka Men's Building, which was well-received. This time, we've mixed the prep style with a sophisticated adult atmosphere and the sporty feel that the Olympics are generating. For outerwear, we've limited the colors to navy and white for a refined look, and incorporated 'Euro Flag Colors'—red, green, yellow, orange, and blue, often used in European flags—as coordinating colors that pop against navy and white, adding a sporty touch. Please enjoy the colors this Golden Week," says Ono.





Until Tuesday, May 8th: "Euro Preppy Sports" Features Accents of Color in Accessories!




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B1F | "TERRA CIELO MARE" Makes a Statement with Big Sizes
TERRA CIELO MARE is an Italian watch brand whose collections are themed around TERRA (land), CIELO (sky), and MARE (sea).
The "Delfino Argento" in the photo on the left means "Dolphin" and is a marine model featuring an anchor mark. It boasts 200m water resistance, a ceramic bezel, and Luminova on the indices and hands.
The "Tricolore," with its striking special edition green, red, and white leather strap, is a Japan-exclusive model based on the Terra series "Milano 44," created with Italy in mind. The dial features hand-painted tricolor details.
Delfino Blue (Black strap / Case diameter 47mm / Automatic movement / Case 316L stainless steel / 20 ATM water resistance) ¥116,550 (TERRA CIELO MARE)






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Suede x Mesh: Lightweight Sneakers from a Renowned Brand, Available for a Limited Time
B1F | "PIRELLI" May 16th (Wed) - 22nd (Tue)

P.ZERO by PIRELLI, the sportswear casual brand launched in Spring/Summer last year by the apparel division of Pirelli, Italy's leading tire manufacturer. P.ZERO famously...Ferrari...was developed as the original equipment tire for the F40, and the sole of these sneakers also mimics Pirelli's traditional wavy tread pattern.
With a stylish design featuring a mesh body, suede uppers, and metallic silver leather accents on the heel, the balance of the tapered waist and elongated toe, along with the color scheme, creates a high-tech appeal. They are also recommended as driving shoes.
Pirelli Sneakers ¥30,450 (P.ZERO by PIRELLI)






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B1F | Brightly Colored Suede Casual Shoes for Early Summer
Driving shoes are an essential item for spring and summer footwear. This model from "Santalucià" features uppers made of breathable genuine suede and a flexible rubber driving sole.
In addition to the soft comfort unique to suede, the ease of walking provided by the low-resilience insole is also a key feature. The subtly visible sole and the stitching that emphasizes casualness add a unique touch to your footwear.
Available with tassels, these shoes offer a seasonal styling whether worn with socks or barefoot. The reasonable price is also noteworthy.
Driving Shoes ¥12,600 each (Santalucià)






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1F | Marine Tastes to Enhance Your Summer Vacation Mood
We discovered a casual bag perfect for the "Euro Preppy Sports" theme. Bonfanti, a bag manufacturer established in Milan, Italy, in 1945, operates its own integrated factory and is known for its original designs that excel in combining different materials, offering a texture unique to handmade craftsmanship by skilled artisans.
While the canvas tote bag with bold stripes is a classic, it's surprisingly lightweight and durable when carried. The effective use of leather on the canvas creates a retro design that looks sophisticated even on adults. Let's switch to a "early summer mode" bag and enjoy the resort feel.
Shoulder Bags ¥24,150 each (Bonfanti)






A Noteworthy Brand That Becomes the Centerpiece of Conservative Elegance x Sports




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Adult Modern Classic Style
5F | NEWYORKER BY KEITA MARUYAMA

NEWYORKER BY KEITA MARUYAMA combines NEWYORKER's traditional style with designer Keita Maruyama's playful designs and vibrant colors in a free and bold coordination. It proposes a modern classic style that expresses adult sophistication within simplicity and basics. This season's standout coordination features a relaxed blazer made of a wool, mohair, and silk blend hopsack fabric, paired with a special polo shirt with a distressed patch, and bottoms with a slightly flared, pipe-stem silhouette that appears to be washed. The styling is fresh, with a refreshing breeze seeming to blow through the casual atmosphere.
Blazer ¥58,800, Polo Shirt ¥13,650, Bottoms ¥19,950 (All NEWYORKER BY KEITA MARUYAMA)





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Proposing Elegant Resort Style
5F | MACKINTOSH PHILOSOPHY

This season, MACKINTOSH PHILOSOPHY presents a collection that expresses the naturalist philosophy of embracing nature and a sporty mindset, cultivated by British gentlemen in their country lives, along with the enjoyment of luxurious time.
The collection features Liberty prints that bring an elegant atmosphere to their strength, such as the "Pepper" geometric pattern polo shirt, dress polos with a "full placket" design that are quick-drying and suitable for cool biz, and stretch bottoms made of 100% wrinkle-resistant, quick-drying polyester that pair well with jackets. They propose modern styling with evolved classic items.
Dress Polos ¥12,600 each, Bottoms ¥13,650 each (All MACKINTOSH PHILOSOPHY)






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Be the First to Wear Shorts This Season!
6F | theory

Theory's men's line focuses on comfortable wearability while incorporating functionality through high-quality stretch materials. With a concept of simplicity, basics, and classic style, their new basic style subtly incorporates trends, appealing to sophisticated adult men.
The styling featured for Golden Week centers around a lightweight cut-and-sew jacket made of stretch material, which is also suitable for business-casual wear. For the inner layer, a soft and stretchy polo shirt with a terry-like texture is chosen. For the bottoms, shorts are selected. Embrace the new wave of fashion while maintaining your individuality.
Jacket ¥33,600, Polo Shirt ¥14,700, Shorts ¥18,900 (All theory)






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Enjoy the Trendy Marine Look in a Single Piece
7F | JUNRed

This polo shirt from JUNRed, which expresses sophisticated adult casual wear with its unique worldview, features prints of both an anchor and a ship's wheel.
The contrast in the placket and collar lining is a key detail, allowing for subtle individuality whether worn alone or under a jacket or blouson.
Anchor & Rudder Print Polo Shirt ¥4,935 (JUNRed) *Some design changes may apply to the placket area.





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