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'MHL. Lumine Shinjuku' features a bright and spacious interior with white as its base color. The layout is very easy to navigate, with the men's section to the right and the women's to the left when facing the store from the entrance.


The shop concept for MHL. is based on the image of factory functionality, industrial warehousing, and efficient storage systems. Designer Margaret Howell explains her vision: 'For the MHL. shops, I wanted to create a modern, clear interior using materials like rubber flooring, natural birch plywood, linoleum-covered boards, and white-painted walls.'


She further elaborates on styling: 'My intention is for people to wear the MHL. line clothes mixed with the main line. For example, combining chinos with a refined wool tailored jacket or a high-quality cashmere sweater.'


'MHL. Lumine Shinjuku' offers the standard MHL. line, as well as the 'MHL. EXCLUSIVE PRODUCTS' series available only at MHL. standalone shops, and the newly launched 'MHL. DENIM LINE' for this season.


The 'MHL. DENIM LINE,' made with original fabric, comes in three colors: basic indigo, a unique vintage-style blue, and a faded light indigo (available colors vary by style). The designs are authentic and intended to pair well with any item from the MHL. line.




Additionally, short trousers and T-shirts with a unique feel from their garment-dyed finish (scheduled to arrive in early April) will be released as exclusive items for MHL. only shops.


With its direct connection to the station, it's a convenient spot to drop by after work, or for couples to enjoy shopping on weekends.