KROM: The Danish Brand Leading the Kendama Craze

KROM

Japan's Traditional Kendama Fuses with Street Culture

Kendama is gaining momentum worldwide. One of the brands leading this craze is "KROM," a Copenhagen-based Danish company. With the recent launch of its Japanese website, attention is mounting.

Photographs by TAKAYASU Shoko | Text by ELESINMETA Yuka

A Brand Created by World Champions, Approved by World Champions

Founded in 2010 by co-founder and kendama player Thorkild May, who also became the world champion in 2014, KROM is a Danish kendama brand dedicated to creating the world's highest quality kendamas for everyone to enjoy.

KROM's professional team, a leading presence in the kendama community, is composed of elite players who have reached the pinnacle of the sport globally.

These players actively organize events and competitions worldwide, spreading the appeal of kendama.

They continue to expand the community by increasing the number of kendama fans globally and raising KROM's brand recognition.

"We want to spread kendama as the ultimate recreational sport worldwide." Passion for Japan's traditional kendama play has merged with playful street culture, giving birth to a new concept.

The KROM pro team visited Japan last December for the "Catch&Flow Kendama World Championship."

At the 2013 DAMA FEST North American Kendama Championship, teammate Mattis won the freestyle division, bringing global attention to KROM's unique, funky kendamas and their distinct Danish flow.

Furthermore, their high-quality original items, developed through extensive research into "how to make the best kendamas," are also popular. The carefully considered shape design, engineered for optimal play, and innovative designs that challenge the traditional image of kendama have earned widespread acclaim from kendama enthusiasts worldwide with each new model release.

KROM has now launched its Japanese website.

The site offers popular kendamas for purchase, from high-end lines featuring models by the world's top players to standard models, as well as profiles of the KROM pro team.

KROM Japan also includes junior players, demonstrating its appeal to everyone from children to adults.

Kendama possesses a captivating power to connect people worldwide, transcending age, culture, and language. Keep an eye on KROM as it continues to evolve, making kendama accessible and enjoyable for more people.