A collaboration between ACQUA DI PARMA, the epitome of Italian style, and Poltrona Frau, Italy's leading luxury furniture brand, has resulted in a car diffuser that masterfully blends functionality with decorative flair. The design was conceived by GamFratesi, a design unit founded by Danish architect Stine Gam and Italian architect Enrico Fratesi.

Born from the desire to enhance the comfort and ambiance of the car interior, this car diffuser merges high-performance materials with unique fragrances, realized through the collaboration of two historic brands.

The circular form, reminiscent of Acqua di Parma's fragrance boxes, features a light, two-part design. The leather case is crafted from Pelle Frau®, a premium leather selected and treated with Poltrona Frau's unique, specialized techniques. Both brands' logos are embossed on the case, which also houses the fragrance refills.

The materials and colors chosen to enhance the diffuser's sensory appeal are designed to complement any style. The carefully selected trio of yellow, dark grey, and brown harmonizes beautifully with the grey interior coloring.

Installation is remarkably simple. The diffuser, equipped with a magnet, easily attaches to the car's air vents. When the air conditioning is activated, the diffuser's circulation function disperses the fragrance along with the airflow.

The refillable fragrances come in pearl-effect capsules made with a special polymer that contains no alcohol or solvents, allowing you to change scents according to your mood.

A total of nine fragrances can be used with the diffuser. Six scents evoke the most quintessential Italian moments: Luce di Colonia, Buongiorno, La Casa sul Lago, Oh, L’Amore, Aperitivo in Terrazza, and Profumi dell’Orto. Three more capture the essence of Italy's breathtaking landscapes: Arancia (Capri), Fico (Amalfi), and Mirto (Panarea).

This car diffuser, a culmination of the collaboration between two titans of "Made in Italy" craftsmanship and the inspired design of GamFratesi, invites you to embark on a drive infused with the spirit of Italy.