Transforming grooming into a pleasant ritual. Collaboration between Augur and 5351 POUR LES HOMMES | PRODUCT
DESIGN / PRODUCT
May 6, 2023

Transforming grooming into a pleasant ritual. Collaboration between Augur and 5351 POUR LES HOMMES | PRODUCT

Grooming Sets and Apparel Arrive to Elevate Your Routine

Both Japanese brands, "5351POUR LES HOMMES" and "AUGER," are characterized by their stylish, black-based designs. This collaboration came to fruition when "5351POUR LES HOMMES" resonated with "AUGER's" brand concept: transforming the time spent on grooming into a pleasant, enriching part of life.
The "Limited Edition Set with Original Pouch," one of the collection's highlights, includes nine items: "AUGER's" system razor, Revolver nail clippers, nail file, stylish scissors, safety scissors, tweezers, hairband, and towel, all housed within a custom "5351POUR LES HOMMES" original pouch. This set allows for complete grooming with just one pouch, whether at home, on the go, or while traveling. Each item combines sophisticated design with excellent functionality.
Additionally, the "Matatabi" one-mile wear series, utilizing the high-performance "MINOTECH®" material developed by Teijin Frontier, introduces the "Packable T-shirt" and the "One-Mile Wear Setup: Cardigan & Easy Tuck Pants."
"MINOTECH®"* boasts both water-repellent properties to repel rain and moisture-wicking capabilities to release perspiration, making it comfortable to wear even in situations where getting wet is a concern, such as during grooming. The combination of a slightly relaxed silhouette and lightweight fabric ensures a comfortable feel.
The design features a chic, black-based finish, the shared brand color of "AUGER" and "5351POUR LES HOMMES." These pieces are versatile, suitable for wear both outside the home and as loungewear. A convenient detail is their packability: they can be folded and stored in the included case for easy transport.
These items transform grooming time into a pleasant, enriching experience. They are perfect for reframing grooming not as a chore, but as an enjoyable activity.
5351POUR LES HOMMES x AUGER Limited Edition Set with Original Pouch
Price | ¥18,700
Set Contents |
• System razor, Revolver nail clippers, nail file, stylish scissors, safety scissors, tweezers, hairband,
face towel (all AUGER brand)
• "AUGER" x "5351 POUR LES HOMMES" Collaboration Limited Original Pouch
*The pouch can hold one of each item: razor, nail clippers, nail file, scissors, tweezers, hairband, and face towel. You can choose to store one type of scissors.

Retailers |
• ABAHOUSE INTERNATIONAL Official Online Store
https://abahouse.jp/mens/5351/item_02465061000/024650610001/
• KAI Official Online Store
https://www.kai-group.com/store/products/detail/14557
*Available in limited quantities.
5351POUR LES HOMMES x AUGER Packable T-shirt
Price | ¥11,000
Sizes | M, L
Retailers |
• ABAHOUSE INTERNATIONAL Official Online Store
https://abahouse.jp/mens/5351/item_02460021021/024600210211/
• KAI Official Online Store
Size M
https://www.kai-group.com/store/products/detail/14647
Size L
https://www.kai-group.com/store/products/detail/14648
*Available in limited quantities.
5351POUR LES HOMMES x AUGER One-Mile Wear Setup
Cardigan & Easy Tuck Pants (with drawstring) *Sold as a set
Price | ¥27,500 (tax included)
Sizes | M, L (each)
Retailers |
• ABAHOUSE INTERNATIONAL Official Online Store
https://abahouse.jp/mens/5351/item_02460030021/024600300211/
• KAI Official Online Store
Size M
https://www.kai-group.com/store/products/detail/14649
Size L
https://www.kai-group.com/store/products/detail/14650
*Available in limited quantities.
Inquiries

KAI Corporation Customer Service
Tel. 0120-016-410 (Toll-free, Hikari Wide)
https://www.kai-group.com

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