DESIGN /
PRODUCT
April 2, 2015
Hat Brand “SCHA” by German Designer Holds Fair | doinel
doinel
Doinel Exclusive Color Folding Umbrella from "FOX UMBRELLAS" Also Arrives
Hat Brand by German Designer Holds Fair
A short walk from the Aoyama 3-chome intersection, the shop "doinel," which primarily handles products made in Europe such as interior雑貨, apparel accessories, natural wines, and groceries, will host a fair for the hat brand "SCHA" by Cologne-based German designer Ewa Kulasek from Saturday, April 4th.
Text by KAJII Makoto (OPENERS)
Focus on New Paper Material Items
The designer behind the hat brand "SCHA," Ewa Kulasek, studied painting and sculpture at the Academy of Fine Arts in Düsseldorf before launching her hat collection, SCHA, in 2004.
She states, "By wearing a hat, anyone can express their poetic self-image, which they possess to some degree, in their daily lives." All of her works are handmade one by one in a small workshop using natural materials. SCHA hats combine traditional forms with modern lightness, and they show various expressions depending on the wearer, how they are worn, and where they are worn.
This season's lineup includes the brand's first hats made from paper and cotton knit. These lightweight items, convenient for carrying, are also appealing because they can be worn by anyone.
SCHA 2015 S/S Fair
Period: Saturday, April 4th - Tuesday, April 21st
*Also available in-store after April 21st
Striking and Beautiful Umbrella Made from Wangi (Bamboo) Material
Additionally, on Saturday, April 4th, folding umbrellas in exclusive doinel colors will arrive from "FOX UMBRELLAS," founded in London in 1868, alongside the standard navy and black models.
The folding umbrella uses "wangi," a sturdy natural bamboo material also used for walking sticks, for its handle. In addition to its unique textured feel from the nodes, the 10-rib steel frame achieves both lightness and durability. When opening and closing the umbrella, you can feel the smooth operation unique to Fox Umbrellas.
When folded, it maintains a slim silhouette, but when opened, it becomes about the size of a long umbrella, always keeping a beautiful line. This time, we commissioned an exclusive "blue-grey" color, symbolizing doinel. A model originally for men is proposed in a color that is easy for anyone to use.
doinel
3-2-9 Kita-Aoyama, Minato-ku, Tokyo
Tel. 03-3470-5007
Business Hours: 12:00 PM - 8:00 PM, Closed Wednesdays
http://doinel.net/



