Toyama's Metal Casting x Aichi's Jewelry Craft

Everyone has experienced that maddening itch on their back. To solve this problem, and to create something compatible with modern lifestyles, CEMENT PRODUCE DESIGN began developing a "back scratcher." By blending aluminum, a key industry in Toyama, with the metalworking traditions of Takaoka, they have created a stylish back scratcher – the "MAGONOTTE."

Production was handled by Takada Manufacturing in Toyama Prefecture and PROOF OF GUILD in Aichi Prefecture. Their respective expertise in metal casting and jewelry making have collaborated beautifully to produce the high-purity cast aluminum and polished flamingo and horse forms. The design possesses the delicate aesthetic of a maison brand, yet also evokes the spirit of a rural artisan. The lightness inherent to aluminum and its comfortable feel in use are also highly commendable.

The release is scheduled for early April. It will be available at "Koto Mono Michi at TOKYO," CEMENT PRODUCE DESIGN's online shop, and select interior design stores nationwide. The elegant scratching sensation is sure to become addictive. We also recommend displaying it as an interior decor piece.

Takada Manufacturing, Koichi Takada
Managing Director at a leading metal casting manufacturer in Takaoka City, Toyama Prefecture. As a designer and engineer, he has led the development of Takada Manufacturing's flagship brands. In 2005, his vase was selected for Molteni&C Dada's kitchen tools at the Milan Salone. He continues to be active internationally, including the launch of the pure tin interior brand "SHIROKANE" at Maison & Objet in Paris in 2009.

PROOF OF GUILD
Started in 2002 as a custom order shop for jewelry and flowers. Currently, they create a variety of items using the tools and techniques cultivated through jewelry production.

CEMENT PRODUCE DESIGN
Established in 1999. They engage in graphic, web, and product design and production in Osaka and Tokyo. Their work spans a wide range, including advertising design for PARCO and Fujii Daimaru, product planning and development with Francfranc, and planning direction for UNIQLO corporate collaboration T-shirts. They also plan, produce, and distribute their own products, and are actively pursuing collaborative projects with various regions in Japan with distribution in mind. In 2013, their collaborative product with Sabae, "Sabae mimikaki," received the GOOD DESIGN AWARD 2013. In 2014, they opened the gallery "coto mono michi at TOKYO" in Aoyama.

MAGONOTTE
Size | 440×25×55mm
Color | Hairline Polish
Material | AC7A High Purity Aluminum Cast
Price | ¥15,000 (excluding tax)

Koto Mono Michi
Tel. 03-6427-6648
http://coto-mono-michi.jp/