DESIGN /
PRODUCT
June 29, 2015
Limited to 5,000 units, a GPS watch by Giugiaro Design | SEIKO
SEIKO
The World's First GPS Solar Watch, Astron
A Collaboration with the Legendary Giugiaro Design
The collaboration between SEIKO and Giugiaro began in 1983 with a joint model.New colors were added to the reissue model in November 2014,creating a buzz. Following that success, SEIKO is now introducing a new Astron, the world-renowned GPS solar watch, in collaboration with SEIKO x Giugiaro Design.
Text by KAWADA Akinori
Avant-Garde Italian Flair
The "SEIKO Astron" first debuted in 2012 as a groundbreaking model in the new era of GPS solar radio-controlled watches, receiving signals from GPS satellites to automatically adjust the time. It carries the name of the original "Astron," the world's first quartz watch that shook the watch industry in 1969, heralding a "second watch revolution."
The second-generation "8X Series" models, which are smaller and feature a chronograph mechanism, are currently available. Now, there's even bigger news: a limited edition model from Giugiaro Design, led by the master designer,Giorgetto Giugiarois set to be released for the Astron.
The design concept is "avant-garde." The active indices and the case back, inspired by car wheels, showcase the distinctive styling of Giugiaro Design, renowned for its automotive designs. The black bracelet features white lines, evoking the speed of a sports car. The dial and the stitching on the interchangeable crocodile strap are accented with the three colors of the Italian flag—red, white, and green—adding a perfect touch of Italian design.

Giorgetto Giugiaro, a master of automotive and industrial design. A dream collaboration model realized with his firm, "Giugiaro Design."

Giugiaro Design's concept car, unveiled in 2013 to mark its 45th anniversary,Parcour"Parcour." Its dynamic design perfectly embodies the "avant-garde" spirit.
This collaboration model is a rare timepiece, with a worldwide limited edition of only 5,000 units, and is scheduled for release in early July 2015.
SEIKO Astron 8X Series
2015 Giugiaro Design Limited Edition
Model Number: SBXB037
Case: Titanium (super-hard coating)
Diameter: 44.6mm
Thickness: 13.3mm
Movement: GPS solar movement
Functions: Time zone correction via GPS signals, world time function (40 time zones), perpetual calendar, chronograph function
Strap: Titanium + ceramic, interchangeable crocodile strap included
Water Resistance: 10 bar
Limited Edition: 5,000 pieces
Release: Scheduled for early July
Price: ¥324,000
Seiko Watch Customer Service
0120-061-012
http://www.seiko-watch.co.jp/
2015 Giugiaro Design Limited Edition
Model Number: SBXB037
Case: Titanium (super-hard coating)
Diameter: 44.6mm
Thickness: 13.3mm
Movement: GPS solar movement
Functions: Time zone correction via GPS signals, world time function (40 time zones), perpetual calendar, chronograph function
Strap: Titanium + ceramic, interchangeable crocodile strap included
Water Resistance: 10 bar
Limited Edition: 5,000 pieces
Release: Scheduled for early July
Price: ¥324,000
Seiko Watch Customer Service
0120-061-012
http://www.seiko-watch.co.jp/
