Coca-Cola's Iconic Contour Bottle Glows Beautifully!

The second collaboration between Coca-Cola and PASS THE BATON, themed "Proposing Sustainable Lifestyles and Design," fully reuses the contour bottle. Japanese bulb artisans, dedicated to crafting custom light bulbs, have created bespoke LED bulbs for this project, meticulously handcrafted from parts to assembly.

The "Coca-Cola Bottle Light" is available in a limited edition of 125 units at the "PASS THE BATON GALLERY" in Omotesando and the official Coca-Cola shop, "Coke Store."

Coca-Cola Bottle Light
Product Specifications
Material | 100% Soda Glass (Contour Bottle)
Size | Height 200mm, Diameter 58.5mm
[Accessories] Charger, USB Cable

PASS THE BATON OMOTESANDO(PASS THE BATON GALLERY)
Omotesando Hills West Wing B2F, 4-12-10 Jingumae, Shibuya-ku
Tel. 03-6447-0707
URL: http://www.pass-the-baton.com

The first release was overwhelmingly popular at the PASS THE BATON Omotesando store, wasn't it?—Toyama

KiyotaHello. The "Coca-Cola Bottle Light" we've been working on together is finally complete. Thank you.

ToyamaIt's finished. It took a long time (laughs). It was quite a challenge!

KiyotaLooking back, it was about a year ago. Since 2011 marked Coca-Cola's 125th anniversary, we discussed doing something together that would combine PASS THE BATON's "New Recycle" theme with Coca-Cola's 125th anniversary. In July of this year, as the first 125th-anniversary collaboration, we released the "Recycled Genuine Glass," handcrafted from 100% recycled Coca-Cola contour bottles, sold exclusively at PASS THE BATON, in addition to the Coke Store.

ToyamaWe put effort into the display, placing them next to the polar bear taxidermy familiar from Coca-Cola TV commercials. They were a huge hit and sold out immediately.

KiyotaWe produced only 1,250 of these glasses worldwide, and their sales exceeded our expectations, which made us very happy.

ToyamaOur customers at the Omotesando Hills store are very attuned to street culture, and we have many Coca-Cola fans. While they were popular at our Marunouchi store too, the popularity in Omotesando was particularly overwhelming.

We wanted to utilize the contour bottle's shape as much as possible.—Toyama

KiyotaAs a follow-up to that popular first collaboration, the "Coca-Cola Bottle Light" is what we've finally completed.

ToyamaWe explored many ideas. Initially, we considered making it a product where you could put a letter inside the bottle, like something that washed ashore from a distant island. But ultimately, we thought it would be interesting if the bottle itself was a light bulb. We wanted to keep it simple. Instead of attaching or modifying things, we wanted to utilize the contour bottle's shape as much as possible.

We conceived of attaching this bottle itself to a socket to create a hanging lamp. The 125 bottle lights, decided for a limited release, were assembled one by one by artisans at Hosobuchi Denkyu, a small factory. I imagine it was a challenging task. They met our very difficult request of fitting an LED light into the bottle's opening and adding a USB port and switch. We designed it so that the light turns on when the cap is removed and turns off when the cap is put back on.

KiyotaIt's a small detail, but they put immense effort into it. Coca-Cola's campaign is "Open Happiness," and we aim to provide "a little happiness" when people open and drink our beverages. This "Coca-Cola Bottle Light" truly allows us to offer the happiness we provide through our beverages, through an everyday item like a light. Therefore, I was deeply moved when the light turned on after removing the cap.

ToyamaWe wanted to recreate the 'pop' sound and the joy of opening a crown cap, so I'm glad you feel that way. It looks beautiful when placed on a dinner table or in a corner of a dimly lit room. The gradation of light created by the thickness and shape of the contour bottle's glass is exquisite.

KiyotaThat's wonderful. I would be delighted if people could enjoy a moment of refreshment by arranging a contour bottle of Coca-Cola, the "Recycled Genuine Glass" from our first collaboration, and this "Coca-Cola Bottle Light" on their table. Furthermore, they can truly appreciate that these products are sustainable.

The Theme is "Sustainable Lifestyle & Design"—Kiyota

ToyamaEven just placing the "Coca-Cola Bottle Light" casually in a corner of the room creates a wonderful ambiance with the light it casts. It would also be lovely in a mountain cabin or at a campsite. Being cordless and portable, it's very convenient to use.

KiyotaThat's precisely because it was made so simply, isn't it?

ToyamaYes. Achieving that simple finish was quite challenging (laughs).

KiyotaThis meticulously crafted light is now on display and available for purchase at the PASS THE BATON gallery in Omotesando starting October 28th. This time, we've set the theme as "Sustainable Lifestyle & Design." We are very much looking forward to this opportunity to convey Coca-Cola's sustainable initiatives with the PASS THE BATON aesthetic.

ToyamaWe're also exhibiting and selling the chairs we're sitting on now, aren't we?

KiyotaYes. These "111 Navy Chairs" are part of Coca-Cola's sustainability efforts, made from recycled PET material derived from approximately 111 PET bottles per chair. Since their global launch last year, they have been extremely well-received. Although it might be too soon to discuss, we would be delighted if we could collaborate again.

ToyamaIndeed. I also love Coca-Cola, and I believe that by combining Coca-Cola's simple yet powerful message with our theme of recycling at PASS THE BATON, we can generate more great ideas.

KiyotaI look forward to it.